How to Reach Hard-to-Sell Building Materials Prospects

You can break down your prospects into three categories. There are the ones you have a good feeling about. If you put in the work, there’s a decent chance you…

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Why You’re Struggling to Sell Building Materials Virtually

This is part two of my series on being more successful with fewer salespeople. Be sure to check out part one if you haven’t yet. We might eventually need a new name…

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How to Use ChatGPT to Grow Your Building Materials Sales

This is part one of a multiple-part series on improving the performance of your field salespeople. Salespeople are essential to the success of any building materials company. However, we’re past…

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Stop Reading The News if You Are in Building Materials

If there’s one message I keep repeating to my readers, it’s the importance of knowledge. If you want to succeed in building materials, you need to do your research, never…

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6 Ways to Become a Better Building Materials Salesperson

Becoming a great salesperson takes work. Even people with a knack for selling still have to hone their skills, learn new techniques and field test different strategies. The best salespeople…

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Qualitative vs. Quantitative Research in Building Materials

Research is an incredibly powerful tool. No matter what you’re trying to achieve, your goals will be easier to reach if you have the data needed to make informed decisions….

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