Social Media

Building Material Sales People are Social Media Experts

Most building material companies make social media too complicated. The result is that they either don’t participate in social media or if they do, they don’t do it well. The…

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How Building Products Can Get Management Into Social Media

Building material companies have so much to gain by being involved in social media and so much to lose by not being involved.  I have found that the problem is…

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Why Do Building Material Companies Ignore Social Media?

Building product manufacturers are behind their customers when it comes to social media.  They are supposed to be the smart marketers.  You would think they would embrace the newest marketing…

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