Design Build is rapidly overtaking the traditional architectural specification model. Most building material manufacturers don’t know how to gain sales from Design Build. They are happy when an unexpected order…
For many products, like commercial roofing, the repair/replacement market is a larger opportunity than new construction. The facilities manager is a key but very challenging audience you need to reach….
The channel is especially important in the commercial building materials market. The owner or end user is even more unlikely to worry about an individual product than a residential homeowner….
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