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  |  Posted in Marketing, Sales, Website

3 Common Assumption Building Material Companies Make (That I Recently Made Too)

I give companies a lot of advice about getting the best way to get their message across. I’m always going on about driving the point home and hooking the customer…

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  |  Posted in Online Copy

SEO For Building Materials

This is a transcription of my podcast.  As this is a transcript, you’ll have to deal with any grammar, typo or punctuation issues. It’s more like two friends having a…

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  |  Posted in Contractors, Dealers

Increasing Sales to Contractors and Dealers

If you sell residential building materials through contractors or dealers, they are probably very important to your success.  If the dealer doesn’t carry and prefer your product, it won’t get…

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  |  Posted in Marketing

Video of The Ideal Building Materials Website – Webinar

Click to View Video of Webinar Learn Simple Changes to Make Your Website More Effective That Most Building Materials Companies Miss If you want to create a competitive advantage and grow your sales with…

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  |  Posted in Online Copy, Socia Media

A Critique of Siding Brands Online

At my last building materials workshop, I teamed up with two of the guest speakers to audit the online performance of each attendee. We had a lot of fun giving…

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  |  Posted in Big Boxes, Sales

Big Home Depot Change

Home Depot is going to stop opening new stores and shift their growth efforts online.  They used to open 200 stores a year.  This year they will open one. What…

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