New Products

Why New Building Materials Products Fail

Product launches are one of the many things the building materials industry struggles with. Customers resist change, so successfully introducing a new product can feel like an uphill battle. But…

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The 3 Building Materials Sales Strategies

In commercial or residential building material sales, whether you are selling an architect, big box, contractor, builder, or other type of customer, there are three basic kinds of sales: 3…

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How to Introduce New Building Products

As many as 9 out of 10 new products fail.  With that type of odds, you might be better off learning to play poker. Here’s how to improve your odds…

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Too Little Innovation in Building Products

Building material manufacturers, like most manufacturers, focus on improving margins through economies of scale.  Most of them also try to improve their margins by reducing risk.  This short term thinking…

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