New Products

The 3 Building Materials Sales Strategies

In commercial or residential building material sales, whether you are selling an architect, big box, contractor, builder, or other type of customer, there are three basic kinds of sales: 3…

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How to Introduce New Building Products

As many as 9 out of 10 new products fail.  With that type of odds, you might be better off learning to play poker. Here’s how to improve your odds…

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Too Little Innovation in Building Products

Building material manufacturers, like most manufacturers, focus on improving margins through economies of scale.  Most of them also try to improve their margins by reducing risk.  This short term thinking…

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