Builders
Getting a builder, architect, contractor or owner to say yes has historically taken a lot of time, patience and persistence. That is now changing. There has never been a better…
The construction and home building industry are being disrupted right in front of us. Yet, the exhibits of most manufacturers at IBS looked like nothing has changed or is changing….
The Builders’ Show is less than a month away. For many companies, IBS represents a very large expenditure while for others it’s their best chance to grow their sales to…
This article is based on a podcast interview I did with Pat Wilkins who spent her career working for Owens Corning, Dow Chemical, and DuPont in selling big builders. Between working…
Let me start by sharing that, with a show this large, I was not able to see every exhibit. So when I say the best or the worst, these were the best…
Did you catch the most important booth at IBS this year? I bet not. Chances are you walked right by it and didn’t notice it. The most important audience for…
