Builders
This article is based on a podcast interview I did with Pat Wilkins who spent her career working for Owens Corning, Dow Chemical, and DuPont in selling big builders. Between working…
Let me start by sharing that, with a show this large, I was not able to see every exhibit. So when I say the best or the worst, these were the best…
Did you catch the most important booth at IBS this year? I bet not. Chances are you walked right by it and didn’t notice it. The most important audience for…
You spent the money for an exhibit at the International Builders’ Show and all the travel and entertainment that comes along with it. It’s a sizeable expense. But most companies…
If you are exhibiting at the IBS builder’s show, your priorities should be, first, to gain new customers and, second, to keep current customers happy—not the other way around. Unfortunately, many…
This is a transcription of my podcast. As this is a transcript, you’ll have to deal with any grammar, typo or punctuation issues. It’s more like two friends having…