Online Copy

Building Materials Companies Should Stop Playing Defense With Reviews

Reviews are very important to building materials companies and their builder, contractor and dealer customers. But most of these companies don’t know how to get the most out of them….

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Moment in Time for Building Materials Online

The pace of change in our personal lives and in the building materials industry can be overwhelming. Every day, it seems like the things we could count on yesterday are…

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SEO For Building Materials

This is a transcription of my podcast.  As this is a transcript, you’ll have to deal with any grammar, typo or punctuation issues. It’s more like two friends having a…

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Content Marketing is Dead in Building Materials

As with all things online, they are constantly changing.  Just when you figure out Facebook and Twitter, along comes Instagram, SnapChat, Houzz, Pinterest and more.  With the building materials industry…

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10 Common Problems with Building Materials Websites

Having a website is a necessity for your company in today’s digital world. Having an effective web presence is critical to your success as your customers now see your website…

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A Critique of Siding Brands Online

At my last building materials workshop, I teamed up with two of the guest speakers to audit the online performance of each attendee. We had a lot of fun giving…

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