Social media used to be considered an extra project. It was a cool way to interact with customers, but traditional marketing was the real deal. Today, social media marketing isn’t…
Joey Peters, Director of Pro Channel Marketing at Mohawk has always impressed me with the way he recognizes the contributions of others. I have followed Joey for several years on…
If I Can Be a Thought Leader, So Can You or Your Company I was recently recognized by Michael Gass of the consulting firm Fuel Lines as an example of how…
Loewen Windows is doing something smart. They are making regular posts on social media about their windows and doors and how they are made. This may seem like a small…
If you follow me at all you know that I am a big fan of social media and believe that most building materials companies are missing a real opportunity by…
When I am hired to work with building materials companies they want me to help them find million dollar customers. The companies that work with me are in the business…
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