New Product

SMART – Zip System New Product Introduction

Many building materials companies fumble the ball when they introduce a new product. They frequently leave out some important information that the customer wants to know. If the customer wants to know…

Read full article

Why Most New Building Products Fail

More than half of new products fail. And that includes products from respected consumer companies who are viewed as marketing experts with a lot of experience introducing new products. With…

Read full article

Security is the New Green in Building Materials

As Green building becomes more mainstream, the new Green may be Home Security. For building materials companies, the growing interest in security can be a significant opportunity. With constant media reminders of…

Read full article

We’re Not Ready for Smart Homes

The capability developing in the world of technology has been dazzling. Soon, everything electronic in our lives will, in theory, be addressable by its own internet (IP) address. Our homes,…

Read full article

Aging In Place A Building Materials Opportunity

It’s a fact that people change as they get older. Eventually, their bodies start giving out and they can’t quite get around like they used to in the past. Unfortunately,…

Read full article

How to Develop a Building Materials Market

Converting a market to a new product is probably the most challenging task a building materials manufacturer can take on.  While you may have a better product, if the customer…

Read full article

Sell More To Architects, Contractors, And Builders

Increase Your Sales With Proven Strategies Delivered To Your Inbox Every Week.

You have Successfully Subscribed!

ERROR: 8 - CURL error: Could not resolve host: