Sales
There was so much interest in and so many comments on my post on the hardest sale in building materials that I decided to continue it with a Part Two….
The hardest building materials sales call is the one you make to convert a customer to your product. You have a better product, so you think customers will be interested….
The accepted wisdom is that is better to be a small fish in a big pond. This advice is aimed at those companies who are a big fish in a…
If you’re a leader in your category of building materials, I’ve got bad news for you. You’re probably in trouble. Your future is at higher risk than you realize. If…
The performance of building materials salespeople continues to decline. It’s getting so bad that your contractor, builder and architect customers are now reaching out to me to share their horror…
If you want to become more successful as a building materials salesperson, marketer or company, consider reinventing yourself. When you see or define yourself this way (salesperson, marketing person, company),…