Sales

  |  Posted in Sales

Is it Time to Stop Growing Your Building Materials Sales?

Week after week, I tell my readers how to grow their sales. A lot of you read my newsletter or hire me to get expert advice on how to expand…

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  |  Posted in Marketing, Sales

How Context Matters in Building Materials Sales and Marketing

I bet this has happened to you before. You walk into your kitchen, and your child or your spouse starts talking to you, only you’re not really sure what they’re…

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  |  Posted in Sales

How to Train Building Materials Sales People

6 Important Steps in New Employee Training (You’re Probably Skipping Most of Them) Training sets a bedrock for an employee’s performance. But many building material companies treat training as a…

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  |  Posted in Marketing, Sales, Website

3 Common Assumption Building Material Companies Make (That I Recently Made Too)

I give companies a lot of advice about getting the best way to get their message across. I’m always going on about driving the point home and hooking the customer…

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  |  Posted in Sales

7 Ways to Gain The Respect of Your Largest Customers

What’s it going to take to make your largest customers more loyal to you? How can you make it harder for a competitor to come and take their business? That’s…

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  |  Posted in Marketing, Sales, Strategy

Are You Playing the Wrong Game in Building Materials?

Sometimes, I feel like my message isn’t getting across. I talk a lot about the ways the industry and building materials customers are changing. But instead of adapting, many companies…

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