Sales

  |  Posted in Marketing, Sales

5 Ways Building Material Sales Messages Fail

Getting your messaging right is critical. The text on your trade show booth, the headline that shows up on the homepage of your webpage, your sales presentation – your messaging…

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  |  Posted in Sales

The Power of Persuasion in Building Material Sales and Marketing

I’m a learning addict. It’s gotten so bad, my therapist tells me the day I stop learning is the day I will die. Recently, I’ve been learning more about the…

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  |  Posted in Sales

CRM Problems in Building Materials

My Myers-Briggs personality type is INTP. One of the things I really like about being an INTP is that I can never lose an argument. Even if the other person…

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  |  Posted in Sales

Want Me to Buy Your Building Product? Show Me How You Make It.

Most building materials companies start their sales and marketing with things like the color, style, performance level, and price of their product. Then they work backwards to trying to explain…

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  |  Posted in Sales

Is it Time to Stop Growing Your Building Materials Sales?

Week after week, I tell my readers how to grow their sales. A lot of you read my newsletter or hire me to get expert advice on how to expand…

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  |  Posted in Marketing, Sales

How Context Matters in Building Materials Sales and Marketing

I bet this has happened to you before. You walk into your kitchen, and your child or your spouse starts talking to you, only you’re not really sure what they’re…

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