Sales
I recently asked a home builder to tell me the biggest misconception building materials companies have about builders. He told me that “Building materials companies see all builders as being…
CRM platforms like Salesforce and marketing automation programs like HubSpot can be amazingly effective sales and marketing tools. It won’t be long until every company will need to master these…
Many building materials companies focus on a single type of customer. They ask me questions like “How can I sell builders on my product?” or “How can we convert more…
A building materials sales message is how you describe your product and the reasons you believe it is the better choice. That message should be used in sales calls, trade…
A number of building materials companies consider selling directly to their customers. They want to capture the margin they share with dealers, distributors and Amazon. Their biggest worry is channel…
Over the course of my 35-year career working with hundreds of building material companies on thousands of projects, I’ve found that there are three basic problems that hold back growth….
