Whizard Summit

GROW YOUR SALES TO ARCHITECTS, BUILDERS, and CONTRACTORS   The only workshop or conference for building materials sales and marketing executives who want to grow their sales LEARN FROM THE…

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Stop Making It So Hard to Buy Your Building Product

Many building material companies let their need to be right get in the way of making a sale. This wastes a significant amount of the time and effort spent on…

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The 3 Least Effective Words in Building Material Sales

“Make More Money.” These are the three least effective words in building material sales and marketing. They’re also the three words your salespeople and marketers probably repeatedly give to customers…

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Grow Your Building Materials Sales by Focusing

One of the biggest mistakes building material companies make is not being focused enough. By focused I mean being focused on a type of customer or building or a geography,…

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Stop Losing Sales at the Local Level

The people on the local level your distribution channel are more important than you realize. Too many building materials manufacturers treat local dealers and distributors like they’re glorified warehouses –…

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A Synopsis of the Presentations From the Whizard Summit

This is my synopsis of the key takeaways from each presentation from the most recent Whizard Summit. Hopefully, you will attend the next Whizard Summit on April 10 and 11…

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