Sales

  |  Posted in Sales

Becoming a Trusted Advisor in Building Materials

If you want to become more successful as a building materials salesperson, marketer or company, consider reinventing yourself. When you see or define yourself this way (salesperson, marketing person, company),…

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  |  Posted in Sales, Strategy

Diminishing Returns in Building Materials

I first came across the Law of Diminishing Returns in building materials in the 1970’s while working with one of my first clients. My assignment was to develop a strategy…

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  |  Posted in Sales, Strategy

The Wrong Question in Building Materials

When building materials companies are trying to find out how to grow their sales, they frequently ask the wrong questions.  An important question that they usually don’t ask, is what…

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  |  Posted in Sales, Strategy

7 New Year’s Resolutions for Building Materials

Some of these are focused on those common problems that never seem to change, kind of like those personal resolutions to lose weight (you won’t be the only one starting…

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  |  Posted in Marketing, Sales, Strategy

Have to Have Building Products

Whether your building product is for commercial or residential use, your goal should be to make your product indispensable. Customers should see it as a“Have to Have” instead of just a “Nice…

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  |  Posted in Sales, Strategy

The Future of Building Materials

Watch This Video to See the Future of Building Materials I shared this video on social media and received this comment. “I had chills watching this video.”  Monica Prichard Building Materials Sales and Marketing Executive. The future of…

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