Sales

5 Ways Building Manufacturers Can Improve Their Dealer Locator Page

What should any customer expect when they load up the website of a building materials manufacturer? Value. Websites for any industry are about more than having a digital presence –…

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Building Materials Companies Are Losing Their Most Important Customers

Building materials companies are in crisis. Supply chain disruptions are causing issues across the industry. Unfortunately, company leaders have taken a reactive approach to these interruptions instead of dealing with…

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Building Materials Companies Need to Stop Hoping

This article is based on a podcast I recorded with Melanie Towey of Melanie Anne, a business coach and EOS implementor. As a company grows, having a central strategy becomes more and more critical….

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Why Farmers Are an Important Part of Building Materials Sales

This article is based on the last installment in my series of podcasts on sales personas that I recorded with Mark Allen Roberts of OTB Sales Solutions. Mark is my…

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Selling Your Customers’ Customers in Building Materials

  This article is based on a podcast I recorded with Kevin Dean from the building materials agency Manobyte. If you feel like the magic is gone from building materials sales, you’re not alone. That…

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Building Materials Companies Need to Support Their Hunters

This article is based on the latest in a series of podcasts I’m doing with my go-to sales expert, Mark Allen Roberts of OTB Sales Solutions. Last week, we told you about the fisherman, a…

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