Sales
“Make More Money.” These are the three least effective words in building material sales and marketing. They’re also the three words your salespeople and marketers probably repeatedly give to customers…
One of the biggest mistakes building material companies make is not being focused enough. By focused I mean being focused on a type of customer or building or a geography,…
The people on the local level your distribution channel are more important than you realize. Too many building materials manufacturers treat local dealers and distributors like they’re glorified warehouses –…
This is my synopsis of the key takeaways from each presentation from the most recent Whizard Summit. Hopefully, you will attend the next Whizard Summit on April 10 and 11…
Getting your messaging right is critical. The text on your trade show booth, the headline that shows up on the homepage of your webpage, your sales presentation – your messaging…
I’m a learning addict. It’s gotten so bad, my therapist tells me the day I stop learning is the day I will die. Recently, I’ve been learning more about the…
