Sales
Your Own Personal Recession – 2 Changes Building Materials Companies Need to Make Now There are major changes going on in the building materials industry. Manufacturers who aren’t ready will…
CRM (Customer Relationship Management) programs like Salesforce can be very powerful and effective tools – if they’re used correctly. The problem is that most building materials companies aren’t ready or…
In commercial construction, the term “value engineering” is just a fancy way of saying “cost-cutting.” But no matter what you call it, it might mean you’re losing a sale. Architects,…
Calls to action are one of the most effective ways to grow your sales. The most effective calls to action entice your prospective customer by offering some information that is…
There was so much interest in and so many comments on my post on the hardest sale in building materials that I decided to continue it with a Part Two….
The hardest building materials sales call is the one you make to convert a customer to your product. You have a better product, so you think customers will be interested….