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Why Should I Use Your Building Product?

One of the biggest mistakes building material sales and marketing people make is promoting the wrong benefit to the wrong audience. When companies improve on a product, it’s almost always…

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What Building Materials Companies Can Learn from Katerra

Working in this industry can be frustrating. Many building material companies really do have a better idea or product than their competition but they can’t figure out why more customers…

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What’s Wrong With Your Building Materials Sales Message

If you want to close more sales or if you want your marketing to be more effective, you need four different messages. Many building materials companies can make a convincing…

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Stop Making It So Hard to Buy Your Building Product

Many building material companies let their need to be right get in the way of making a sale. This wastes a significant amount of the time and effort spent on…

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