Message
It happened again last week. I worked with a company that did a lot of great things but weren’t doing enough to communicate it. They hired me to help them…
One of the biggest mistakes building material sales and marketing people make is promoting the wrong benefit to the wrong audience. When companies improve on a product, it’s almost always…
Working in this industry can be frustrating. Many building material companies really do have a better idea or product than their competition but they can’t figure out why more customers…
If you want to close more sales or if you want your marketing to be more effective, you need four different messages. Many building materials companies can make a convincing…
Many building material companies let their need to be right get in the way of making a sale. This wastes a significant amount of the time and effort spent on…
