Home Improvement

Home Improvement Product Sales Moving Online

Important Change for Building Product Manufacturers The post-World War II building boom spawned a fragmented culture of building contractors and skilled tradesmen who built, rebuilt, modernized and improved America’s housing…

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YouTube Videos and Home Improvement Products

If you’ve been looking for ways to grab more of the DIY market for your home improvement products, check out the world of DIY tutorials offered on YouTube. One thing…

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Hardest Working People in Building Materials

There are a lot of hard-working people in the building materials industry, such as contractors.  In the sales and marketing of building materials,  some of the hardest working people are…

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How to Grow Home Improvement Sales

The replacement window business is very competitive. A lot of competitors with a wide range of prices and quality and an uninformed consumer all add up to a real battle…

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It’s the project not the product stupid

Most building material companies are way too narcissistic. They are so focused on their products that they lose site of the big picture, which is the project.  They are only…

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How Kitchen Cabinet Companies Can Sell More

There are 3 steps that manufacturers should take in order to grow the sales of kitchen cabinets, sinks, faucets, appliances and countertops. These steps are based on the fact that…

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