Strategy
The people in red on the infographic above are the influencers who can make or break you. Sometimes they are obvious and sometimes they are hidden, they are always important….
In my 20 years of working with building material companies, I have consistently seen the same mistakes made over and over again. Mistakes that limit their effectiveness, waste dollars and,…
I frequently hear building material companies complaining about their customers. The question I have for them is, “Are you calling on winners or losers?” Many times I find they are…