New Construction

  |  Posted in Builders, New Construction, Strategy

The Most Important Exhibit at IBS

Did you catch the most important booth at IBS this year? I bet not. Chances are you walked right by it and didn’t notice it. The most important audience for…

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  |  Posted in Builders, New Construction

Millennials and Home Ownership

Building materials manufacturers have many misconceptions about millennials and, for the most part, don’t see them as a customer worth pursuing.  If you sell your product to homebuilders, it’s time to…

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  |  Posted in Builders, New Construction

6 Reasons Why Panelized Homes Are Important to Building Materials Manufacturers

Built in factory environments, almost 100% of a panelized or modular home is built in sections. The sections are then shipped to the desired location and then assembled. Although modular…

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  |  Posted in Builders, New Construction, Residential, Sales

How to Switch a Homebuilder to Your Product

A phrase I too often here is, “All the builder cares about is price”.  If you are a building material supplier and can’t get past price you’re really just an…

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  |  Posted in Builders, New Construction, Residential

When will concrete homes be taken seriously?

I have always wondered why concrete homes have never become more popular.  They haven’t been able to grow beyond a few regions or a few builders and architects who aren’t…

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  |  Posted in Builders, New Construction, Residential, Sales

How to Sell Builders

Residential home builders are an important customer for many building material manufacturers.  As the majority of builders do not buy directly from manufacturers, they require a specific marketing and sales…

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