Smart Moves
Procore sponsors a car in NASCAR while Lowe’s is ending their NASCAR sponsorship. Another sign of the big changes in building materials that are happening today. A big box with the dollars to afford…
Too many building materials manufacturers spend all of their sales and marketing efforts competing with each other trying to grab a bigger slice of a pie that isn’t getting any…
LP has done something SMART. They improved their marketing message. The ad below is how they were promoting SmartSide just a few years ago. There’s nothing here that would make…
I’ve been waiting for a door manufacturer to do this for a long time. The distributor, Bridgewater Wholesalers beat them to the punch. They are showing their customers just how much they…
84 Lumber is doing something smart, they are actually doing something about the labor shortage in construction. They aren’t simply offering some training and a job, they are getting at the…
While most building materials companies are stubbornly hanging onto business as usual, Masonite is recognizing their customers shift to online and doing something about it. Imagine actually making it easier for…