Specification
This is a guest post from Susan Milne of Epiphany Studio, an agency that focuses on helping building materials companies grow their sales to architects and designers. Susan and I…
You know the saying, if it walks like a duck and talks like a duck, then it’s a duck? It turns out that may not be true all of the…
A lot of industry time and money has been wasted on interpreting the ‘or equal’ clause. Imagine dealing with several manufacturers trying to prove that their product “meets or exceeds…
Architects can be frustrating to call on. You invest time to get a meeting and perhaps do an educational session. If you are successful you get your product specified. And…
