Ad Agency
The Ad Agency Model Is Crumbling Traditionally, if you needed help with marketing or some new ideas, you’d hire an ad agency. They had the resources, the talent and the…
I grew up around the advertising business. My father was either the advertising manager of a company, like Cooper Tires or he had his own successful agency. While I had…
As our politicians demand recounts and make claims of cheating, maybe we shouldn’t be surprised when questionable outcomes enter the building materials industry. There is not enough recognition of building…
While there are a few good client/agency relationships in building materials, I find the majority of them are not very strong. The result is that the client doesn’t get the…
Building material manufacturers frequently ask me to recommend advertising agencies with building material experience. I have compiled a list of agencies that I share with them. I thought it might…
When I deal with smaller building material manufacturers I find frequently find a creative firm has abused them. When I say abused, I mean they spent a lot of money…