YouTube Videos and Home Improvement Products

If you’ve been looking for ways to grab more of the DIY market for your home improvement products, check out the world of DIY tutorials offered on YouTube. One thing…

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How to Sell Today’s DIY Market

The “do it yourself” market continues to grow and evolve. The DIYer of today is different than the DIYer of the past. They differ in some of their motivations and…

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It’s the project not the product stupid

Most building material companies are way too narcissistic. They are so focused on their products that they lose site of the big picture, which is the project.  They are only…

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Should Lowe’s and Home Depot Make a U-Turn?

This article in the Wall Street Journal by humorist, Dave Barry helped me see a new opportunity for big boxes.  The opportunity is to circle back to the DIY market. …

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Renters: Another Home Improvement Opportunity

The home improvement industry tends to look at homeowners as their target market. However, as the US housing market evolves, there is a new and growing market for the home…

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