Marketing That’s Seen, Felt, and Heard.

I had the pleasure of participating in a 4 part live stream event “Sales and Marketing Game Changers., There were five other presenters who each have a different expertise and…

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5 Rules for Building Material Marketing Budgets

Here are five ways you can build a budget that will truly make a difference. 1. Start with a blank sheet of paper Most companies take the easy way out…

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8 Most Common Mistakes Building Material Companies Make

In my 20 years of working with building material companies, I have consistently seen the same mistakes made over and over again.  Mistakes that limit their effectiveness, waste dollars and,…

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Building Material Marketing Decision Tree

I have learned how important it is to get everyone on the same page at the beginning of a marketing project.  Because it’s so obvious to you, it’s easy to…

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What Building Products Can Learn From CPG

To make your building products company a better marketer, take a page from the Consumer Packaged Goods (CPG) new product powerhouses: Know the user Support your new products and your…

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Does Your CEO Believe in Marketing?

John Wanamaker famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half.”   This pretty much sums up how CEO’s…

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