5 Rules for Building Material Marketing Budgets

Here are five ways you can build a budget that will truly make a difference. 1. Start with a blank sheet of paper Most companies take the easy way out…

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8 Most Common Mistakes Building Material Companies Make

In my 20 years of working with building material companies, I have consistently seen the same mistakes made over and over again.  Mistakes that limit their effectiveness, waste dollars and,…

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Building Material Marketing Decision Tree

I have learned how important it is to get everyone on the same page at the beginning of a marketing project.  Because it’s so obvious to you, it’s easy to…

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What Building Products Can Learn From CPG

To make your building products company a better marketer, take a page from the Consumer Packaged Goods (CPG) new product powerhouses: Know the user Support your new products and your…

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Does Your CEO Believe in Marketing?

John Wanamaker famously said, “I know half the money I spend on advertising is wasted, but I can never find out which half.”   This pretty much sums up how CEO’s…

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How Residential Building Materials Are Sold

There is no other industry as dependent on the channel as the building materials industry.  Yet time and time again building material marketers and their agencies ignore this reality.  They…

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