|  Posted in Strategy

More Channel Conflict Coming to Building Materials

Definition: Channel conflict occurs when manufacturers (brands) disintermediate their channel partners, such as distributors, dealers, contractors and independent sales representatives, by selling their products directly to customers over the internet or through…

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  |  Posted in Online Copy, Website

Moment in Time for Building Materials Online

The pace of change in our personal lives and in the building materials industry can be overwhelming. Every day, it seems like the things we could count on yesterday are…

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  |  Posted in Marketing

Building Material Online Sales Growing

This is a guest post from Carolynn Pitcher Brescka of Building Supply Online Services. Online Sales Are Just Getting Started in Building Materials  Shopping online is no longer just for…

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  |  Posted in Contractors, Dealers

Increasing Sales to Contractors and Dealers

If you sell residential building materials through contractors or dealers, they are probably very important to your success.  If the dealer doesn’t carry and prefer your product, it won’t get…

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  |  Posted in Home Improvement

Home Improvement Product Sales Moving Online

Important Change for Building Product Manufacturers The post-World War II building boom spawned a fragmented culture of building contractors and skilled tradesmen who built, rebuilt, modernized and improved America’s housing…

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  |  Posted in Marketing

Video of The Ideal Building Materials Website – Webinar

Click to View Video of Webinar Learn Simple Changes to Make Your Website More Effective That Most Building Materials Companies Miss If you want to create a competitive advantage and grow your sales with…

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