Outstanding customer service can make you bulletproof to competition and lower prices in the building materials industry. Whenever I interview architects, builders or contractors they each can relate two kinds…
I have noticed three changes in the building materials industry that may disrupt your business. The three changes are money from investors, innovative products from smart young people and European…
At car dealerships, the sales person pushes to get you to take a test drive. Why? Because it’s the best way for you to see yourself as the owner of…
If you have a dealer, contractor or distributor who is loyal and you want them to stay loyal, or if you have a customer you wish was more loyal, here’s…
You’re probably clueless about your customer’s business. Whether it’s a contractor, builder or dealer, odds are you don’t really understand their business. You probably have a narrow view of the…
Building product companies who understand who makes the most profit on the sale of their products make better decisions. A value chain analysis gives you a global view of your…
Increase Your Sales With Proven Strategies Delivered To Your Inbox Every Week.