If You Want to Grow Your Sales, You Have Two Choices:

Make incremental improvements based on what has worked in the past


Make game-changing improvements based on a better understanding of your customers and how they want to be sold

Architects, Builders, Contractors, Dealers, and Distributors are all changing – and so are the best ways to sell them. Learn how we can help you grow your sales with better customer knowledge.

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Why Our Process Works

  • We approach your customer like anthropologists. We know enough about their business to start by asking them the right questions.

  • Within the first few minutes, the customer realizes, “These people really understand my business. They are making me look at my business from a different angle.”

  • We let the customer tell us (in their own words) why they act the way they do.

  • We let go of previous assumptions, such as customers only care about price or customers aren’t interested in new ideas or products.

We Let Your Customers Tell Us How You Can Sell Them

Without this knowledge, you are relying on past experiences and opinions for your sales and marketing, you will struggle to get ahead.

Hi, I’m Mark Mitchell

I’m a consultant and author of the industry bible, Building Materials Channel Marketing. I’m also known as the Whizard of building materials sales and marketing.

I have over 30 years experience increasing sales for 100+ building materials companies in commercial and residential, new construction and repair/remodel.

I specialize in guiding companies to results they want by getting to the core of their customer’s needs.

If you want to be more effective with your marketing budget and sales resources and tilt the playing field in your favor, I can show you how.

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Some of the Companies I’ve Worked With In My Career

Allegion – Allura – Alexandria Moulding – American Slate – Amerhart – Armstrong – Barricade – Bautex – Better Timber Flooring – Builder Homesite – CertainTeed – Clark Dietrich – Columbia Forest Products – Cosella-Dörken – Danze – Dryvit – Donn Products – Dow – Duraamen – Easy Arch – Eljer Plumbing – Elmwood Reclaimed Timber – Elval – F-Wave – Fiberon – Flowcrete – Formica -The Fortress Company – Gavin Historical Bricks – General Tool – Glitsa – Gripset – Hancor – Henkel OSI – Henry – Insinkerator – Johns Manville – Kebony – Kirei – Lauren Illumination – LMC – LiteForm–Loewen – LogiSon – Masonite -Mega Supply Pro – Merrillat – Modern Marketing Concepts – NanaWall – Navajo Flexcrete – Nespoli – Nitto – NRG – Nydree Flooring – Oetiker – Onduline – Organized Living – Overhead Door – Owens Corning – Plycem – Quanex – Realstone – Ridgid Tool – Rite Products – Rubbermaid – Rudd Company – Schlage – Sentry Safe – Simpson Strong-Tie – Slot Drain – Smoke Guard – Solomon Colors – Stanley Black & Decker – Starc Systems – Sto Corp – Stonemaster – Tamlyn – Therma-Tru Doors – Tilton Ceilings – Trim-Tex – Tudelu – Viracon – Wayne Dalton – Wayne Homes – Weyerhaeuser – Zip-Up – 2 Fold

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