Three Questions Every Company Needs to Ask Today

1. Are you calling on the right people?

It used to be obvious who you should call on to make a sale. It's more complicated today. In new home construction, the subcontractor or the builder’s construction manager or head of sales may be your best target. In commercial construction if you miss the owner or GC your efforts with the architect may not pay off.

2. Is your unique selling proposition and product positioning up to date?

Most building materials companies focus their messages on why their product is better. Your customers aren’t looking for a better product.  They're looking for a solution to their problems.

You can’t be the solution they're looking for if you don’t understand their problems.

3. Are you using the wrong methods to communicate with your potential audience?

Most companies still rely on inefficient and ineffective ways to grow their business. The outcome is that they don’t get the results they should from their sales and marketing. Results are based on opinions rather than data.  Sadly, it's  happening today more than ever.

I'll show you how to reach the Right Customers with the Right Message using Innovative Approaches that will keep you on the Right Side of Marketplace Trends and secure Long-Term Customers at a Lower Cost.

I Guarantee Performance

Because I’m not your traditional consultant. I guarantee that my services will add value to your business while providing you with practical new thinking, accurate new strategies and workable new tactics.

How do I do it? Simple, before we begin our collaboration we determine the objectives and the outcomes – upfront. We also agree on the total costs -- upfront.

Since there are typically three phases of my initial consulting assignments, I invoice one-third of the total at the beginning of each phase. After the first or second phase, you have the option of stopping the project for any reason and not owing me anything further. This puts the responsibility on me to deliver at every step of our engagement.

How can I do it? By knowing how to accurately deliver on my promise of giving you straightforward thinking and providing powerful programs you can execute that will have an immediate and lasting impact on your business.

I’ve been the trusted go-to consultant for over 35-years and would love the opportunity to discuss the challenges your company is facing.

I Know How to Grow Your Business

I Wrote The Book

I’m a consultant and author of the industry bible, Building Materials Channel Marketing. I'm also known as the Whizard of building materials sales and marketing.

I have over 30 years experience increasing sales for 100+ building materials companies in commercial and residential, new construction and repair/remodel.

I specialize in guiding companies to results they want faster by getting to the core of their customer’s needs.

If you want to be more effective with your marketing budget and sales resources and tilt the playing field in your favor, I can show you how.

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Some of the Companies I’ve Worked With In My Career

Allegion – Allura – Alexandria Moulding – American Slate – Amerhart – Armstrong - Barricade - Bautex – Better Timber Flooring - Builder Homesite – CertainTeed - Clark Dietrich – Columbia Forest Products – Cosella-Dörken – Danze – Dryvit – Donn Products - Dow – Duraamen – Easy Arch – Eljer Plumbing - Elmwood Reclaimed Timber - Elval – F-Wave – Fiberon – Flowcrete – Formica -The Fortress Company – Gavin Historical Bricks – General Tool – Glitsa – Gripset - Hancor - Henkel OSI – Henry - Insinkerator – Johns Manville – Kebony – Kirei – Lauren Illumination - LMC – LiteForm–Loewen – LogiSon – Masonite -Mega Supply Pro - Merrillat – Modern Marketing Concepts – NanaWall – Navajo Flexcrete – Nespoli - Nitto – NRG - Nydree Flooring – Oetiker – Onduline – Organized Living – Overhead Door – Owens Corning – Plycem – Quanex – Realstone – Ridgid Tool – Rite Products – Rubbermaid – Rudd Company – Schlage – Sentry Safe – Simpson Strong-Tie – Slot Drain - Smoke Guard – Solomon Colors – Stanley Black & Decker - Starc Systems - Sto Corp – Stonemaster – Tamlyn - Therma-Tru Doors – Tilton Ceilings – Trim-Tex - Tudelu – Viracon – Wayne Dalton – Wayne Homes – Weyerhaeuser - Zip-Up – 2 Fold

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