Smart

SMART – Loewen Windows

Loewen Windows is doing something smart. They are making regular posts on social media about their windows and doors and how they are made. This may seem like a small…

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SMART – Denver Airport Remodel

Denver International Airport is in the midst of a major multi-year renovation. As with most renovations of spaces that continue to operate during construction, it will disrupt many travelers. While…

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SMART – Keene Building Products

It’s never too late to get more people to come to your booth at a trade show. Keene is being very smart about this. First, they sent out this email…

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SMART – Sherwin Williams Contractor Loyalty

It may seem like a small thing to see a contractor wearing a shirt from a building product company.  I see it as a very important way for companies to…

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SMART – Porcelanosa Designer Event

Porcelanosa recently hosted a designer event in Boulder that showcased their beautiful products. It was well done at a location befitting the quality of their products. What impressed me was that they saw…

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SMART – Zip System New Product Introduction

Many building materials companies fumble the ball when they introduce a new product. They frequently leave out some important information that the customer wants to know. If the customer wants to know…

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