Smart

  |  Posted in Smart

SMART –  Kingspan Offsite Construction

Unlike most building materials companies, Kingspan is actively engaged in the growing offsite construction market.  The LinkedIn post above shows their product being used by Entekra one of the leaders in offsite…

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  |  Posted in Smart

SMART – Spectrum Boards

Spectrum Boards does a smart thing.  They send out an email that makes it very easy to understand what they are selling and the benefits of using their product. I…

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  |  Posted in Smart

SMART – Renorun Jobsite Delivery

Now you can get a 2×4 delivered to a job site as easily as a pizza!  Grocery and food delivery firms are exploding with growth.  Why not make it just as easy…

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  |  Posted in Marketing, Smart, Smart Moves

Building Materials and NASCAR

Procore sponsors a car in NASCAR while Lowe’s is ending their NASCAR sponsorship. Another sign of the big changes in building materials that are happening today.   A big box with the dollars to afford…

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  |  Posted in Smart, Smart Moves

SMART – Polyiso Association PIMA

Too many building materials manufacturers spend all of their sales and marketing efforts competing with each other trying to grab a bigger slice of a pie that isn’t getting any…

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  |  Posted in Marketing, Smart, Smart Moves

SMART- LP SmartSide

LP has done something SMART.  They improved their marketing message.  The ad below is how they were promoting SmartSide just a few years ago.  There’s nothing here that would make…

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