Smart

  |  Posted in Marketing, Smart, Smart Moves

SMART- LP SmartSide

LP has done something SMART.  They improved their marketing message.  The ad below is how they were promoting SmartSide just a few years ago.  There’s nothing here that would make…

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  |  Posted in Dealer, Dealers, Lumber, Smart

SMART – Parr Lumber

My assistant and I were reviewing lumber dealer websites as part of our research for a building materials company.  Most of them are poorly designed. A poorly designed website wasn’t…

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  |  Posted in Smart

SMART – Demilec Disaster Response

Photo – SCOTT OLSON/GETTY IMAGES Just because you don’t have a communications plan for disasters in place doesn’t mean you can’t do something. It’s nice if you can donate money or products…

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  |  Posted in Public Relations, Smart

SMART – Home Depot

I’ve written before that a natural disaster is an opportunity for building materials companies that goes well beyond the sales of materials to rebuild. There’s an opportunity to show who…

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  |  Posted in Smart, Smart Moves, Socia Media

SMART – BWI Millwork

I’ve been waiting for a door manufacturer to do this for a long time.  The distributor, Bridgewater Wholesalers beat them to the punch.  They are showing their customers just how much they…

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  |  Posted in Smart, Smart Moves

SMART – 84 Lumber

84 Lumber is doing something smart, they are actually doing something about the labor shortage in construction. They aren’t simply offering some training and a job, they are getting at the…

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