Smart

  |  Posted in Branding, Brands, Smart, Smart Moves

SMART – Sherwin Williams Contractor Loyalty

It may seem like a small thing to see a contractor wearing a shirt from a building product company.  I see it as a very important way for companies to…

Read full article

  |  Posted in Smart, Smart Moves

SMART – Porcelanosa Designer Event

Porcelanosa recently hosted a designer event in Boulder that showcased their beautiful products. It was well done at a location befitting the quality of their products. What impressed me was that they saw…

Read full article

  |  Posted in New Product, Smart, Smart Moves

SMART – Zip System New Product Introduction

Many building materials companies fumble the ball when they introduce a new product. They frequently leave out some important information that the customer wants to know. If the customer wants to know…

Read full article

  |  Posted in Smart, Smart Moves

SMART – Trimco Customer Service

I loved the way Ed Koch, who was mayor of New York, used to address, everyone he met.  He’d always ask, “How am I doing?”  He would ask this when…

Read full article

  |  Posted in Smart

SMART- Entekra Sales Message

Most companies make their sales message too complicated.  They tell you more than you need to know or want to know. The simpler you can make your message, the better….

Read full article

  |  Posted in Smart, Socia Media

SMART – Sunrise Windows Twitter

If you follow me at all you know that I am a big fan of social media and believe that most building materials companies are missing a real opportunity by…

Read full article

Sell More To Architects, Contractors, And Builders

Increase Your Sales With Proven Strategies Delivered To Your Inbox Every Week.

You have Successfully Subscribed!

ERROR: 8 - CURL error: Could not resolve host: bm18.infusionsoft.com