Ad Agency

Is it Time to Fire Your Agency?

While there are a few good client/agency relationships in building materials, I find the majority of them are not very strong. The result is that the client doesn’t get the…

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Building Material Ad Agency Directory

Building material manufacturers frequently ask me to recommend advertising agencies with building material experience. I have compiled a list of agencies that I share with them.  I thought it might…

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Problems with Building Product Ad Agencies

“We love our agency, we just wish they understood our business.” This is a quote I frequently hear from building material manufacturers. Here is why this happens: 1.   Unless they…

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