Ad Agency
While there are a few good client/agency relationships in building materials, I find the majority of them are not very strong. The result is that the client doesn’t get the…
Building material manufacturers frequently ask me to recommend advertising agencies with building material experience. I have compiled a list of agencies that I share with them. I thought it might…
“We love our agency, we just wish they understood our business.” This is a quote I frequently hear from building material manufacturers. Here is why this happens: 1. Unless they…