The Value of a Building Materials Customer

It’s too bad there isn’t an asset for customer value listed on the balance sheets of building materials companies.  Maybe then they would pay more attention to this important metric….

Read full article

The Need to be a Multi-lingual Building Material Marketer

To be an effective building material marketer, you need to be multi-lingual. I don’t mean you have to go out and buy a Rosetta Stone course to learn Mandarin. What…

Read full article

You Really Don’t Understand Your Building Material Customer’s Business

You’re probably clueless about your customer’s business. Whether it’s a contractor, builder or dealer, odds are you don’t really understand their business.  You probably have a narrow view of the…

Read full article

Key Motivations of Building Material Customers

When you develop a marketing program or prepare for a sales call with a building product material channel customer, you need to make sure you are talking to their primary…

Read full article

Sell More To Architects, Contractors, And Builders

Increase Your Sales With Proven Strategies Delivered To Your Inbox Every Week.

You have Successfully Subscribed!

ERROR: 8 - CURL error: Could not resolve host: