Customer
It’s too bad there isn’t an asset for customer value listed on the balance sheets of building materials companies. Maybe then they would pay more attention to this important metric….
To be an effective building material marketer, you need to be multi-lingual. I don’t mean you have to go out and buy a Rosetta Stone course to learn Mandarin. What…
You’re probably clueless about your customer’s business. Whether it’s a contractor, builder or dealer, odds are you don’t really understand their business. You probably have a narrow view of the…
When you develop a marketing program or prepare for a sales call with a building product material channel customer, you need to make sure you are talking to their primary…
