5 Signs Your Building Materials Brand Needs to Be Revitalized

This is a guest post from Megan Kacvinsky is the CEO of Point to Point, an advertising agency focused on revitalizing building materials brands. They use strategy, creativity and over 40 years…

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The Decreasing Value of Brands in Building Materials

I walked by this truck and it made me think about the changing role of brands in building materials. It used to be that a manufacturer’s brand was more important…

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SMART – Sherwin Williams Contractor Loyalty

It may seem like a small thing to see a contractor wearing a shirt from a building product company.  I see it as a very important way for companies to…

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