Building Products

All Building Product Sales Are Local

Most building product companies see their opportunity as one large homogeneous geographic market, especially when viewing the U.S.  If they sell to Home Depot or Lowe’s they look at the…

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Too Little Innovation in Building Products

Building material manufacturers, like most manufacturers, focus on improving margins through economies of scale.  Most of them also try to improve their margins by reducing risk.  This short term thinking…

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