How You Will Lose Your Building Materials Customers

Most building materials companies aren’t prepared to deal with, or prevent, a competitor from taking their customers. They guard against losing customers by providing consistent product quality, customer service that’s…

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Three Disruptions in Building Materials

I have noticed three changes in the building materials industry that may disrupt your business. The three changes are money from investors, innovative products from smart young people and European…

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Competition in Building Materials

Most building material manufacturers are too focused on their competition and not enough on their customers.  They start with the premise that their product is basically the same as their…

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The Future of Window Brands: Windex, Anyone?

How can an industry see its future when it can’t quite see itself? These are things I think about when I’m at home, watching TV (I know – my life…

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