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If you work in building materials, it’s time to put some BOOM!! back into your work. Since last March, we’ve been whipsawed from “We’re heading into a really bad recession”…
Many building materials companies forget why their dealers and distributors carry them. When they get replaced by a lower-priced competitor, they don’t understand why. It’s entirely preventable. You can protect…
Virtual sales are here to stay. Even when business travel, showing up at the office, trade shows, sales meetings and in-person sales calls return, virtual communication will be part of…
In 2013, I wrote Building Materials Channel Marketing based on 30 years of experience in an industry that has always been very slow to evolve. Well, the industry has changed…
At a recent Whizard Summit event, I met Mark Allen Roberts of OTB Sales Solutions. He came as an attendee, but I was so impressed with his approach that I…
I’ve been asking architects, builders, contractors, dealers, and distributors what they need and want from building material companies. Based on what they have been telling me, there are four areas…
