Uncategorized
The more you can help your customers succeed, the more loyal they will be to you. Installation training and marketing support are the most common ways building materials companies help…
One of your goals should be to become your customer’s preferred brand, product, or supplier. If you are the one they prefer, a lot of great things can happen: Price…
I subscribe to the newsletters from many building materials companies and most of them have nothing to say. Here’s an example of a newsletter that impressed me. Too many people…
With the Greenbuild Show coming up next month, I wanted to share this with you. Many companies exhibit at Greenbuild and say they are Green, but then they do things…
A shortage of labor is one of the biggest problems the building materials industry faces. You can’t sell more building products if there aren’t enough trained installers. A few communities and unions are taking…
Every year companies make investments in their facilities, software for sales and operations, machinery, equipment and many other areas. They also invest in education and training. Engineers, plant managers, HR…
