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  |  Posted in Marketing, Sales, Strategy, Uncategorized

Every year companies make investments in their facilities, software for sales and operations, machinery, equipment and many other areas. They also invest in education and training. Engineers, plant managers, HR…

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  |  Posted in Uncategorized

Building Product Warranty Sales Claims

There are several problems with building materials warranties, but one of the biggest is that they get used as a sales tool. Using the length of your warranty as an…

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  |  Posted in Uncategorized

How to Choose the Right Building Materials Ad Agency 

Since I published my Directory of Building Materials Ad Agencies, it has become one of the most visited pages on my website.  That tells me there are a lot of building materials…

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  |  Posted in Uncategorized

How to Succeed at PCBC

The PBC Show takes place next week.  Like other building industry trade shows, the cost to attend and exhibit are a large expense for building materials manufacturers.  Many people also…

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  |  Posted in Uncategorized

How To Sell Homebuilders Seminar

There are many programs and experts that teach builders how to sell to homebuyers, but no one teaches the building materials company how to sell to the builder, until now….

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  |  Posted in Trade Shows, Uncategorized

More Traffic at Building Materials Trade Shows

My hats off to the Surfaces Show for making an effort to get more attendees to visit the exhibits on the show floor.  When I work with building materials companies,…

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