Uncategorized
I was recently speaking with the technical director of an air and moisture barrier company. He was telling me how frustrating it is when he can’t get customers to see…
Trying to change salespeople is difficult. Sometimes it can seem like your dealing with a group of stubborn mules. You can implement changes in pricing or your compensation system, but…
The other day, I received this email from a client. I didn’t ask for it – they just sent it . . . but I’m really glad they did! This…
Have you ever seen a football coach tell the team to just take it easy during the fourth quarter? Of course not. They know that the fourth quarter can make…
I talk with architects, builders, contractors, distributors and other customers on a weekly basis. I always ask them who their top three suppliers are and what makes them so great….
Many building materials companies measure the performance of their marketing by the number of inquiries or leads they receive. I often hear comments like: “We got 120 leads from the…
