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A lot of companies involved in B2B supply chain products, like building materials, believe that digital content marketing is not really for them. It is for consumers who are buying…
Building materials marketing never works because it follows rather than leads. Marketing leadership is an important driver for any kind of business success. The trouble is, it’s a bit difficult…
The last thing you may need right now is any more customers. Or you may have the capacity to take on some new customers. In either case, now is a…
It’s easy to see how the past year has dramatically transformed the way building materials are sold. In reality, all they’ve done is accelerate some of the changes that were…
The lead response time is the amount of time it takes for a building materials company to respond to an inbound lead. A fast-acting process will interact with leads that…
Learning is a big part of what I do. I wouldn’t be able to advise so many building materials companies if I wasn’t addicted to learning more about their customers,…
