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Many building materials companies measure the performance of their marketing by the number of inquiries or leads they receive. I often hear comments like: “We got 120 leads from the…
One of the things I have learned in advising building materials companies is that there are no hard and fast rules. A lower price does not mean your sales will…
Building materials salespeople are continually learning and improving. Day in and day out, they deal with customers and learn firsthand is working and what isn’t. They learn what types of…
More companies are investing in CRM, marketing automation and other programs to make their sales and marketing more efficient. These are powerful tools, but only if you use them in…
As soon as a company achieves a certain level of success, they start looking down rather than up. They start believing they have more to lose than they have to…
Warren Buffett’s annual shareholder letter provides two valuable insights for building materials companies. Now that Berkshire Hathaway is very invested in the construction and building materials industry, his insights are even more…
