Home Improvement
The home improvement industry tends to look at homeowners as their target market. However, as the US housing market evolves, there is a new and growing market for the home…
Most building product manufacturers, who sell into the home improvement market, are missing a of lot sales. They focus on those homeowners who are most likely to take on a…
If you want to see more of your products sold in the home improvement market, you have to create a compelling vision. If you sell products for decks or kitchens,…
Dealers with showrooms, such as kitchen and bath dealers, are a combination of retailer and contractor that require a special approach from building material manufacturers. 3 steps to success with…
It always amazes me how many building material brands that sell products for home improvement take a wait-and-see approach to marketing. Let’s WAIT for the homeowner to decide they need…
Every spring, in most communities, there is an annual House & Home or Garden & Home Show. These shows attract thousands of homeowners who are looking to spend money improving…
