Home Improvement

Renters: Another Home Improvement Opportunity

The home improvement industry tends to look at homeowners as their target market. However, as the US housing market evolves, there is a new and growing market for the home…

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Stop Preaching to the Home Improvement Choir

Most building product manufacturers, who sell into the home improvement market, are missing a of lot sales.  They focus on those homeowners who are most likely to take on a…

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The Real Competition in Home Improvement

If you want to see more of your products sold in the home improvement market, you have to create a compelling vision.  If you sell products for decks or kitchens,…

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How to Sell Showroom Dealers

Dealers with showrooms, such as kitchen and bath dealers, are a combination of retailer and contractor that require a special approach from building material manufacturers. 3 steps to success with…

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Affordable Home Improvement Advertising

It always amazes me how many building material brands that sell products for home improvement take a wait-and-see approach to marketing.  Let’s WAIT for the homeowner to decide they need…

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House & Home Shows – A Missed Opportunity

Every spring, in most communities, there is an annual House & Home or Garden & Home Show. These shows attract thousands of homeowners who are looking to spend money improving…

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