Strategy

  |  Posted in Strategy

Building Materials Companies Are Stuck

At a recent Whizard Summit, we uncovered several new problems building material companies are facing. We also found a number of lingering problems that are still holding back their sales….

Read full article

  |  Posted in Strategy

What Worries Building Materials Companies?

In preparation for a recent Whizard Summit, we interviewed each of the attendees to find out which big challenges they want us to help them solve and what they would…

Read full article

  |  Posted in Sales, Strategy

Right-Size Ponds in Building Materials

The accepted wisdom is that is better to be a small fish in a big pond. This advice is aimed at those companies who are a big fish in a…

Read full article

  |  Posted in Sales, Strategy

Vulnerability of Leaders in Building Materials

If you’re a leader in your category of building materials, I’ve got bad news for you. You’re probably in trouble. Your future is at higher risk than you realize. If…

Read full article

  |  Posted in Sales, Strategy

Diminishing Returns in Building Materials

I first came across the Law of Diminishing Returns in building materials in the 1970’s while working with one of my first clients. My assignment was to develop a strategy…

Read full article

  |  Posted in Strategy

More Channel Conflict Coming to Building Materials

Definition: Channel conflict occurs when manufacturers (brands) disintermediate their channel partners, such as distributors, dealers, contractors and independent sales representatives, by selling their products directly to customers over the internet or through…

Read full article

Sell More To Architects, Contractors, And Builders

Increase Your Sales With Proven Strategies Delivered To Your Inbox Every Week.

You have Successfully Subscribed!

ERROR: 8 - CURL error: Could not resolve host: bm18.infusionsoft.com