Strategy

Take Off Your Blinders to Grow Your Building Materials Sales

Many building materials companies focus on a single type of customer. They ask me questions like “How can I sell builders on my product?” or “How can we convert more…

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A Solution to the Labor Shortage in Construction

Construction is one of the few industries that is doing well despite the Coronavirus. This makes it a great time to reduce labor shortages in construction. Before the 2009 recession,…

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Why Building Materials Companies Don’t Improve

Every building materials company wants to grow. So, why are most of them so bad at it? I haven’t met a single person in the industry who says they don’t…

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Suggested New Year’s Resolutions for Building Materials

This time of year, many of us are making resolutions to improve our personal lives. We should be doing the same for our businesses. If you’re a business leader who…

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Finding the Right Way in Building Materials Sales and Marketing

Many building materials companies assume there is a right way to grow their business. They pursue that single way as if they’re following a rulebook or obeying some imaginary traffic…

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There’s No Best in Building Materials Sales. There’s Only Better.

One of the things I have learned in advising building materials companies is that there are no hard and fast rules. A lower price does not mean your sales will…

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