Strategy

There’s No Best in Building Materials Sales. There’s Only Better.

One of the things I have learned in advising building materials companies is that there are no hard and fast rules. A lower price does not mean your sales will…

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Wasted Efforts in Building Materials Sales and Marketing

More companies are investing in CRM, marketing automation and other programs to make their sales and marketing more efficient. These are powerful tools, but only if you use them in…

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How You Hurt Your Sales Growth in Building Materials

If you know your sales should be higher than they are, the problem is probably not your product or price, the competition or customers, your sales force or marketing. The…

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Early Adopters and Laggards in Building Materials

There has never been a better time to grow your sales, find new customers or introduce new building material products and services. After decades of being stuck in the stubborn…

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The Power of Focus in Building Material Sales

Every building materials company could benefit from being more focused. I have never seen a building material company that is too focused and I’m not convinced it would be possible….

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8 Keys to Success for Building Materials in 2019

1. You will need to constantly demonstrate your value while making your offerings more valuable. Your brand name and reputation are no longer enough. 2. Better customer service and in-house…

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