Strategy
Whatever your level of performance, you can always do better. I set a very high standard for myself. Anyone who actually gives a shit should do the same. If you’ve…
In order for building material manufacturers to be successful, they need to have a channel experience that is connected. Building material manufacturers need to connect the dots for reps, distributors,…
I’m handing this post over to an old friend, Bill Rossiter. Bill is a 35 year veteran of the industry and the CEO and Principal of Interrupt, a strategic branding…
Customers want answers to their questions and they want them immediately. Many manufacturers, distributors and dealers try to think of ways to make a sale without realizing that every…
This article is based on a podcast I recorded with Melanie Towey of Melanie Anne, a business coach and EOS implementor. As a company grows, having a central strategy becomes more and more critical….
Many building materials companies focus on a single type of customer. They ask me questions like “How can I sell builders on my product?” or “How can we convert more…
