Tips
This time of year, many of us are making resolutions to improve our personal lives. We should be doing the same for our businesses. If you’re a business leader who…
I had the opportunity to spend two days with 30 building material companies at my Whizard Summit. During the workshop, we took time to delve into each of their situations…
Most building materials companies feel the greatest risks to them are the economy, construction activity or competitors. Things that are largely out of their control. This means they are allowing…
Building materials manufacturers will face a lot of changes in the coming months. The challenge is that most of these changes, while important, will appear to be small. Because of…
It’s no secret that online video is here to stay. For Building Materials brands, video can be an untapped resource to getting your product noticed and ultimately bought. People who…
To be an effective building material marketer, you need to be multi-lingual. I don’t mean you have to go out and buy a Rosetta Stone course to learn Mandarin. What…
