3 Challenges Facing (Almost) Every Building Material Company

I had the opportunity to spend two days with 30 building material companies at my Whizard Summit. During the workshop, we took time to delve into each of their situations…

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Internal Threats to Building Materials Companies

Most building materials companies feel the greatest risks to them are the economy, construction activity or competitors. Things that are largely out of their control.  This means they are allowing…

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10 Trends in Building Materials Sales and Marketing in 2015

Building materials manufacturers will face a lot of changes in the coming months. The challenge is that most of these changes, while important, will appear to be small. Because of…

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3 Types of Marketing Videos Every Building Materials Company Should Have

It’s no secret that online video is here to stay. For Building Materials brands, video can be an untapped resource to getting your product noticed and ultimately bought. People who…

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The Need to be a Multi-lingual Building Material Marketer

To be an effective building material marketer, you need to be multi-lingual. I don’t mean you have to go out and buy a Rosetta Stone course to learn Mandarin. What…

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The Most Common In-store Signage Mistake in Building Products

Too many building material companies squander great opportunities at retail. In-store signage and display space is very hard to get and is therefore very valuable. Despite this, most companies do…

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