Why Building Materials Companies Look Stupid When They Use Smart Tools?

CRM platforms like Salesforce and marketing automation programs like HubSpot can be amazingly effective sales and marketing tools. It won’t be long until every company will need to master these…

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CRM Problems in Building Materials

My Myers-Briggs personality type is INTP. One of the things I really like about being an INTP is that I can never lose an argument. Even if the other person…

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Problems With CRM in Building Materials

CRM (Customer Relationship Management) programs like Salesforce can be very powerful and effective tools – if they’re used correctly. The problem is that most building materials companies aren’t ready or…

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Obsolete Building Materials Websites

Building materials companies continue to demonstrate how they are ten years behind the rest of the marketing world.  I recently started working with three new clients who hired me to…

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