Insights for Building Materials Companies

Why Building Materials Companies Need PR

Public relations (PR) is an underused marketing tool in building materials. Many companies will market their products with online content, SEO best practices, active social media channels, and by getting…

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A Better Way to Gain and Retain Architectural Specifications for Building Materials Manufacturers

Gaining and keeping architectural specifications is critical to the growth of building materials companies in the commercial and custom residential markets. However, the challenges architects face and the way they…

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Why Building Materials Firefighters Sell More

If you want to sell more building materials products, you have to change the way you think of yourself. You work in sales, so naturally, that’s how you approach customers…

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The Importance of Branding for Building Materials Companies

Today’s article is a guest post by Beth PopNikolov, CEO of the digital marketing agency, Venveo. Beth knows what it takes for companies to stand out and reach the right customers. The…

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How to Recession-Proof Your Building Materials Business

Business leaders get nervous when they see a recession coming. Countless companies have gone out of business because of an economic downturn, and everyone worries about being next on the…

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How Building Materials Companies Make It Hard to Choose Their Product

One of the biggest mistakes building materials sales and marketing people make is not staying focused on their message. They tell the customer why they are a better choice once…

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The Building Materials Sales and MarketingKnowledge Bank

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