Insights for Building Materials Companies
The following is a transcript of a podcast on How to Successfully Sell Building Materials in Canada. As it is almost a twenty-minute read, I thought I’d give you the…
Product launches are one of the many things the building materials industry struggles with. Customers resist change, so successfully introducing a new product can feel like an uphill battle. But…
Many building materials companies have made large investments in digital marketing to grow their businesses. An important part of these digital strategies is understanding the buyer’s journey and translating it…
If you work in building materials, it’s time to put some BOOM!! back into your work. Since last March, we’ve been whipsawed from “We’re heading into a really bad recession”…
A building materials distributor who regularly reads my work and attends my workshops shared some interesting thoughts with me. He said it was his way of returning the favor for…
Lumber dealers are in a challenging situation. Big box stores want your customers. Some companies sell directly to your customers while other companies sell their products to anyone and everyone,…
The Building Materials Sales and MarketingKnowledge Bank
