Insights for Building Materials Companies
Many building materials companies believe that features like “Made in America” or “Green Materials” are nice but that no one will actually pay more for them. They’re wrong. It doesn’t…
Social media used to be considered an extra project. It was a cool way to interact with customers, but traditional marketing was the real deal. Today, social media marketing isn’t…
What should any customer expect when they load up the website of a building materials manufacturer? Value. Websites for any industry are about more than having a digital presence –…
Building materials companies are in crisis. Supply chain disruptions are causing issues across the industry. Unfortunately, company leaders have taken a reactive approach to these interruptions instead of dealing with…
This article is based on a podcast I recorded with Melanie Towey of Melanie Anne, a business coach and EOS implementor. As a company grows, having a central strategy becomes more and more critical….
Many building material companies have started to realize that trade shows are a big waste of money for them. It doesn’t have to be that way, though. There are ways…
The Building Materials Sales and MarketingKnowledge Bank
