| Posted in Strategy
At a recent Whizard Summit, we uncovered several new problems building material companies are facing. We also found a number of lingering problems that are still holding back their sales….
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In preparation for a recent Whizard Summit, we interviewed each of the attendees to find out which big challenges they want us to help them solve and what they would…
| Posted in Sales
There was so much interest in and so many comments on my post on the hardest sale in building materials that I decided to continue it with a Part Two….
The hardest building materials sales call is the one you make to convert a customer to your product. You have a better product, so you think customers will be interested….
| Posted in Sales, Strategy
The accepted wisdom is that is better to be a small fish in a big pond. This advice is aimed at those companies who are a big fish in a…
| Posted in Marketing, Smart, Smart Moves
Procore sponsors a car in NASCAR while Lowe’s is ending their NASCAR sponsorship. Another sign of the big changes in building materials that are happening today. A big box with the dollars to afford…
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