Insights for Building Materials Manufacturers

The Power of Focus in Building Material Sales

Every building materials company could benefit from being more focused. I have never seen a building material company that is too focused and I’m not convinced it would be possible….

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8 Keys to Success for Building Materials in 2019

1. You will need to constantly demonstrate your value while making your offerings more valuable. Your brand name and reputation are no longer enough. 2. Better customer service and in-house…

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The 3 Least Effective Words in Building Material Sales

“Make More Money.” These are the three least effective words in building material sales and marketing. They’re also the three words your salespeople and marketers probably repeatedly give to customers…

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Grow Your Building Materials Sales by Focusing

One of the biggest mistakes building material companies make is not being focused enough. By focused I mean being focused on a type of customer or building or a geography,…

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Become Your Customer’s Preferred Building Materials Company

One of your goals should be to become your customer’s preferred brand, product, or supplier. If you are the one they prefer, a lot of great things can happen: Price…

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Stop Losing Sales at the Local Level

The people on the local level your distribution channel are more important than you realize. Too many building materials manufacturers treat local dealers and distributors like they’re glorified warehouses –…

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The Building Materials Sales and MarketingKnowledge Bank

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