Insights for Building Materials Companies
I’m a contrarian. I’ll take the position that is opposed to the status quo and the generally accepted practice, no matter what it is. I’m not doing it to be…
If you follow me online, you know I’m not a big fan of trade shows for building materials companies. One of my biggest issues is the amount of money companies…
Joey Peters, Director of Pro Channel Marketing at Mohawk has always impressed me with the way he recognizes the contributions of others. I have followed Joey for several years on…
Many building material companies use sweepstakes and giveaways to promote their products. Sweepstakes are a kind of sales promotion, but they’re not the only one. There are a number of…
Metrie has reinvented the moulding category by showing builders, architects, designers, and homeowners what an important design element moulding can be. Before Metrie began to promote moulding, people thought of…
Most building material companies do a poor job of working with independent reps. In the beginning, when they want more sales, they see independent reps as a sales force with…
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