Insights for Building Materials Companies
Building materials companies are frequently out of synch with their customers’ needs. These days, what customers really want is product availability and accurate information. If they can’t get the product…
Reviews are very important to building materials companies and their builder, contractor and dealer customers. But most of these companies don’t know how to get the most out of them….
It happened again last week. I worked with a company that did a lot of great things but weren’t doing enough to communicate it. They hired me to help them…
At the start of a normal year, you would probably set a few personal resolutions for yourself. You might declare that you’ll lose the weight you put on over the…
Many building materials companies forget why their dealers and distributors carry them. When they get replaced by a lower-priced competitor, they don’t understand why. It’s entirely preventable. You can protect…
Many building materials companies are letting their sales skills decline. As the demand for building products has begun to exceed many companies’ capacities, they have turned to managing their current…
The Building Materials Sales and MarketingKnowledge Bank
