Insights for Building Materials Companies

Most Building Materials Salespeople Can’t Sell Virtually

At a recent Whizard Summit event, I met Mark Allen Roberts of OTB Sales Solutions. He came as an attendee, but I was so impressed with his approach that I…

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A Costly Disconnect in Building Materials Sales and Marketing

When I notice a new marketing campaign from a building materials company I really admire, I always wonder whether the sales team is in line with it.  One of the…

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The Pace of Change Is Accelerating in Building Materials

The building materials industry has always been slow to change. The way products are specified and sold and the way buildings are designed and built is very inefficient but it…

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Don’t Wait for the Coronavirus to Define the Future of Your Building Materials Company

While most of the building materials industry is trying to figure out what is going on and taking things one day at a time, some companies are proactively looking to…

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Whizard Summit Live Stream Recordings

Whizard Summit Videos Now Available

Residential Building Materials Opportunities During Coronavirus

The current situation presents a real opportunity for companies who sell residential building materials. Everything is changing. With the right approach, you can use those changes to grow your business….

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The Building Materials Sales and MarketingKnowledge Bank

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