Insights for Building Materials Companies
Building materials companies work hard to get that first order from a customer. When the customer doesn’t continue using their product, they wonder why. The reason is that most companies…
Many building materials companies measure the performance of their marketing by the number of inquiries or leads they receive. I often hear comments like: “We got 120 leads from the…
One of the things I have learned in advising building materials companies is that there are no hard and fast rules. A lower price does not mean your sales will…
Many building materials companies make it hard for their channel customers to do business with them. Builders, architects, contractors, distributors, and dealers are all understaffed, overworked, rushed and under pressure…
Building materials salespeople are continually learning and improving. Day in and day out, they deal with customers and learn firsthand is working and what isn’t. They learn what types of…
More and more building material companies are realizing that facilities managers play an important in selecting the products that are used in the buildings they manage. While manufacturers have recognized…
The Building Materials Sales and MarketingKnowledge Bank
