Insights for Building Materials Companies

Building Materials Customers Are Not All the Same

I recently asked a home builder to tell me the biggest misconception building materials companies have about builders. He told me that “Building materials companies see all builders as being…

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Why Building Materials Companies Look Stupid When They Use Smart Tools?

CRM platforms like Salesforce and marketing automation programs like HubSpot can be amazingly effective sales and marketing tools. It won’t be long until every company will need to master these…

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Take Off Your Blinders to Grow Your Building Materials Sales

Many building materials companies focus on a single type of customer. They ask me questions like “How can I sell builders on my product?” or “How can we convert more…

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What Can Building Materials Companies Learn From Matt Risinger?

Matt Risinger has over 750,000 builder and contractor followers on YouTube, In this article, I cover how he does it and what you can learn from him to improve your…

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Time for Building Materials to Go All-In on Virtual Selling

Virtual sales are here to stay. Even when business travel, showing up at the office, trade shows, sales meetings and in-person sales calls return, virtual communication will be part of…

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12 Reasons Your Building Materials Sales Messages Are Ineffective

A building materials sales message is how you describe your product and the reasons you believe it is the better choice. That message should be used in sales calls, trade…

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The Building Materials Sales and MarketingKnowledge Bank

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