Insights for Building Materials Companies
I hate seeing companies waste money. Unfortunately, it’s something that happens often in building materials. Two of the common ways building materials companies waste money are: Keeping the same program…
Culture is a crucial aspect of any successful business, especially in building materials. It may be difficult to measure, but its effects are very real. A strong company culture will…
When your customers hear your sales pitch, see your marketing materials, or see your product promoted somewhere, they always have one big question in mind. “Why should I care?” The…
Every time you communicate with your customers, you’re telling them a story. The problem is, you might not always be telling them a good story. A good story is one…
Public relations (PR) is an underused marketing tool in building materials. Many companies will market their products with online content, SEO best practices, active social media channels, and by getting…
Gaining and keeping architectural specifications is critical to the growth of building materials companies in the commercial and custom residential markets. However, the challenges architects face and the way they…
The Building Materials Sales and MarketingKnowledge Bank
