Insights for Building Materials Companies
Many building materials companies focus on a single type of customer. They ask me questions like “How can I sell builders on my product?” or “How can we convert more…
Matt Risinger has over 750,000 builder and contractor followers on YouTube, In this article, I cover how he does it and what you can learn from him to improve your…
Virtual sales are here to stay. Even when business travel, showing up at the office, trade shows, sales meetings and in-person sales calls return, virtual communication will be part of…
A building materials sales message is how you describe your product and the reasons you believe it is the better choice. That message should be used in sales calls, trade…
In 2013, I wrote Building Materials Channel Marketing based on 30 years of experience in an industry that has always been very slow to evolve. Well, the industry has changed…
A number of building materials companies consider selling directly to their customers. They want to capture the margin they share with dealers, distributors and Amazon. Their biggest worry is channel…
The Building Materials Sales and MarketingKnowledge Bank
