Insights for Building Materials Companies

How You Sell Is More Important Than What You Sell

A guest article from a speaker at the Whizard Summit. I was so impressed with his presentation that I asked him to share it. By Mark Allen Roberts of OTB…

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Are You Really Growing? (Why Growth Doesn’t Always Equal Success)

I’m handing this post over to an old friend, Bill Rossiter. Bill is a 35 year veteran of the industry and the CEO and Principal of Interrupt, a strategic branding…

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Building Materials Sales Growth Depends on Speed and Options

  Customers want answers to their questions and they want them immediately. Many manufacturers, distributors and dealers try to think of ways to make a sale without realizing that every…

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5 Signs Your Building Materials Brand Needs to Be Revitalized

This is a guest post from Megan Kacvinsky is the CEO of Point to Point, an advertising agency focused on revitalizing building materials brands. They use strategy, creativity and over 40 years…

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How Selling Architects Has Changed

Like many other professionals, architects did most of their work from office buildings or standalone design firms. And like many other professionals, the pandemic changed the way they did their…

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How Consumers Are Searching for Building Materials This Year vs. Last Year

This article was written by Matt Lee of Lead Generation Experts. I’m grateful to have talented contributors like Matt to help me provide valuable, thought provoking content while I continue…

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The Building Materials Sales and MarketingKnowledge Bank

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