Insights for Building Materials Companies

Take Off Your Blinders to Grow Your Building Materials Sales

Many building materials companies focus on a single type of customer. They ask me questions like “How can I sell builders on my product?” or “How can we convert more…

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What Can Building Materials Companies Learn From Matt Risinger?

Matt Risinger has over 750,000 builder and contractor followers on YouTube, In this article, I cover how he does it and what you can learn from him to improve your…

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Time for Building Materials to Go All-In on Virtual Selling

Virtual sales are here to stay. Even when business travel, showing up at the office, trade shows, sales meetings and in-person sales calls return, virtual communication will be part of…

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12 Reasons Your Building Materials Sales Messages Are Ineffective

A building materials sales message is how you describe your product and the reasons you believe it is the better choice. That message should be used in sales calls, trade…

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11 Things That Changed Since I Wrote My Book on Building Materials Channel Marketing

In 2013, I wrote Building Materials Channel Marketing based on 30 years of experience in an industry that has always been very slow to evolve. Well, the industry has changed…

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Why Building Materials Companies Should Not Sell Online

A number of building materials companies consider selling directly to their customers. They want to capture the margin they share with dealers, distributors and Amazon. Their biggest worry is channel…

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The Building Materials Sales and MarketingKnowledge Bank

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