Insights for Building Materials Manufacturers

How to Succeed at IBS

The Builders’ Show is less than a month away. For many companies, IBS represents a very large expenditure while for others it’s their best chance to grow their sales to…

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The Power of Focus in Building Material Sales

Every building materials company could benefit from being more focused. I have never seen a building material company that is too focused and I’m not convinced it would be possible….

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8 Keys to Success for Building Materials in 2019

1. You will need to constantly demonstrate your value while making your offerings more valuable. Your brand name and reputation are no longer enough. 2. Better customer service and in-house…

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The 3 Least Effective Words in Building Material Sales

“Make More Money.” These are the three least effective words in building material sales and marketing. They’re also the three words your salespeople and marketers probably repeatedly give to customers…

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Grow Your Building Materials Sales by Focusing

One of the biggest mistakes building material companies make is not being focused enough. By focused I mean being focused on a type of customer or building or a geography,…

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Become Your Customer’s Preferred Building Materials Company

One of your goals should be to become your customer’s preferred brand, product, or supplier. If you are the one they prefer, a lot of great things can happen: Price…

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The Building Materials Sales and MarketingKnowledge Bank

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