Insights for Building Materials Companies

Why Building Materials Are a Day Late and a Dollar Short

Building materials companies are frequently out of synch with their customers’ needs. These days, what customers really want is product availability and accurate information. If they can’t get the product…

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Building Materials Companies Should Stop Playing Defense With Reviews

Reviews are very important to building materials companies and their builder, contractor and dealer customers. But most of these companies don’t know how to get the most out of them….

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Why Don’t Building Materials Companies Present Their Real Selves?

It happened again last week. I worked with a company that did a lot of great things but weren’t doing enough to communicate it. They hired me to help them…

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How to Make 2021 a Great Year For Your  Building Materials

At the start of a normal year, you would probably set a few personal resolutions for yourself. You might declare that you’ll lose the weight you put on over the…

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How Building Materials Companies Can Make Themselves Essential to Dealers and Distributors.

Many building materials companies forget why their dealers and distributors carry them. When they get replaced by a lower-priced competitor, they don’t understand why. It’s entirely preventable. You can protect…

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Are Building Materials Companies Losing Their Sales Skills?

Many building materials companies are letting their sales skills decline. As the demand for building products has begun to exceed many companies’ capacities, they have turned to managing their current…

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The Building Materials Sales and MarketingKnowledge Bank

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