Insights for Building Materials Companies

Wasted Efforts in Building Materials Sales and Marketing

More companies are investing in CRM, marketing automation and other programs to make their sales and marketing more efficient. These are powerful tools, but only if you use them in…

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The Problem with Product Knowledge in Building Materials

Knowledge is a good thing. The challenge is knowing what types of knowledge have the most value. That’s the problem with product knowledge. Building materials sales and marketing people often…

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Should You Stop Calling on Architects?

If you call on architects and you aren’t satisfied with your sales growth, maybe you need to rethink your approach. You probably take the same approach as your competitors: Invest…

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Architects MIA at the AIA

At the AIA Show, I saw lots of architects sitting in classes and standing in line to get on tour buses. What I didn’t see was a lot of architects…

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How You Hurt Your Sales Growth in Building Materials

If you know your sales should be higher than they are, the problem is probably not your product or price, the competition or customers, your sales force or marketing. The…

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SMART Marketing- Turf Design

Turf Design, helps open office occupants and designers improve the acoustics of open offices with their beautiful ceiling systems. The smart thing that they are doing is that they make…

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The Building Materials Sales and MarketingKnowledge Bank

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