Insights for Building Materials Manufacturers

SMART – Denver Airport Remodel

Denver International Airport is in the midst of a major multi-year renovation. As with most renovations of spaces that continue to operate during construction, it will disrupt many travelers. While…

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SMART – Keene Building Products

It’s never too late to get more people to come to your booth at a trade show. Keene is being very smart about this. First, they sent out this email…

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Are Your Customers Ready for The Next Recession?

The more you can help your customers succeed, the more loyal they will be to you. Installation training and marketing support are the most common ways building materials companies help…

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Problems with Building Materials Marketing Departments

I recently met a client’s marketing director. He was relatively new in his position and had a clear idea of what his job was. That turned out to be an…

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The Decreasing Value of Brands in Building Materials

I walked by this truck and it made me think about the changing role of brands in building materials. It used to be that a manufacturer’s brand was more important…

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How to Succeed at IBS

The Builders’ Show is less than a month away. For many companies, IBS represents a very large expenditure while for others it’s their best chance to grow their sales to…

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