Insights for Building Materials Manufacturers

Want Me to Buy Your Building Product? Show Me How You Make It.

Most building materials companies start their sales and marketing with things like the color, style, performance level, and price of their product. Then they work backwards to trying to explain…

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SMART –  Kingspan Offsite Construction

Unlike most building materials companies, Kingspan is actively engaged in the growing offsite construction market.  The LinkedIn post above shows their product being used by Entekra one of the leaders in offsite…

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Is it Time to Stop Growing Your Building Materials Sales?

Week after week, I tell my readers how to grow their sales. A lot of you read my newsletter or hire me to get expert advice on how to expand…

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Time to Bring Your Ad Agency In-House: 7 Reasons You Should

The Ad Agency Model Is Crumbling Traditionally, if you needed help with marketing or some new ideas, you’d hire an ad agency. They had the resources, the talent and the…

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How Context Matters in Building Materials Sales and Marketing

I bet this has happened to you before. You walk into your kitchen, and your child or your spouse starts talking to you, only you’re not really sure what they’re…

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How to Train Building Materials Sales People

6 Important Steps in New Employee Training (You’re Probably Skipping Most of Them) Training sets a bedrock for an employee’s performance. But many building material companies treat training as a…

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The Building Materials Sales and MarketingKnowledge Bank

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