Insights for Building Materials Manufacturers

The Power of Persuasion in Building Material Sales and Marketing

I’m a learning addict. It’s gotten so bad, my therapist tells me the day I stop learning is the day I will die. Recently, I’ve been learning more about the…

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SMART – Trimco Customer Service

I loved the way Ed Koch, who was mayor of New York, used to address, everyone he met.  He’d always ask, “How am I doing?”  He would ask this when…

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SMART- Entekra Sales Message

Most companies make their sales message too complicated.  They tell you more than you need to know or want to know. The simpler you can make your message, the better….

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Building Materials LinkedIn Rockstars

I’m a big believer in the power of LinkedIn. There are many ways to be successful on LinkedIn, and I wanted to share a few examples of people in the…

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SMART – Page Lumber and Boral

I subscribe to the newsletters from many building materials companies and most of them have nothing to say.  Here’s an example of a newsletter that impressed me.   Too many people…

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CRM Problems in Building Materials

My Myers-Briggs personality type is INTP. One of the things I really like about being an INTP is that I can never lose an argument. Even if the other person…

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The Building Materials Sales and MarketingKnowledge Bank

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