Insights for Building Materials Companies

How Cancer Reminds Me of Building Materials Sales

I recently experienced a setback in my battle with cancer. While it gave me a lot to think about, it also reminded me of a very common problem building materials…

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2 Types of Content Every Building Material Company Needs For A Successful Blog

Great content and a solid SEO strategy are some of the simplest and most effective ways for a building materials company to outperform its competition. This is especially true since…

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How to Sell Green Building Materials Today

Many building materials companies believe that features like “Made in America” or “Green Materials” are nice but that no one will actually pay more for them. They’re wrong. It doesn’t…

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The Right Way to Use Social Media to Increase Building Materials Sales

Social media used to be considered an extra project. It was a cool way to interact with customers, but traditional marketing was the real deal. Today, social media marketing isn’t…

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5 Ways Building Manufacturers Can Improve Their Dealer Locator Page

What should any customer expect when they load up the website of a building materials manufacturer? Value. Websites for any industry are about more than having a digital presence –…

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Building Materials Companies Are Losing Their Most Important Customers

Building materials companies are in crisis. Supply chain disruptions are causing issues across the industry. Unfortunately, company leaders have taken a reactive approach to these interruptions instead of dealing with…

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The Building Materials Sales and MarketingKnowledge Bank

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