Insights for Building Materials Manufacturers

Stop Losing Sales at the Local Level

The people on the local level your distribution channel are more important than you realize. Too many building materials manufacturers treat local dealers and distributors like they’re glorified warehouses –…

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A Synopsis of the Presentations From the Whizard Summit

This is my synopsis of the key takeaways from each presentation from the most recent Whizard Summit. Hopefully, you will attend the next Whizard Summit on April 10 and 11…

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5 Ways Building Material Sales Messages Fail

Getting your messaging right is critical. The text on your trade show booth, the headline that shows up on the homepage of your webpage, your sales presentation – your messaging…

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SMART – Sherwin Williams Contractor Loyalty

It may seem like a small thing to see a contractor wearing a shirt from a building product company.  I see it as a very important way for companies to…

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SMART – Porcelanosa Designer Event

Porcelanosa recently hosted a designer event in Boulder that showcased their beautiful products. It was well done at a location befitting the quality of their products. What impressed me was that they saw…

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SMART – Zip System New Product Introduction

Many building materials companies fumble the ball when they introduce a new product. They frequently leave out some important information that the customer wants to know. If the customer wants to know…

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The Building Materials Sales and MarketingKnowledge Bank

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