Insights for Building Materials Companies

Katerra Failed From Too Much Money, Too Many Opportunities, and an Inability to Execute

Katerra had a big, bold idea: that much of the waste and inefficiency in construction could be eliminated. It’s an idea that just makes sense and whose time has come….

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6 Content Marketing Tips for Building Materials Companies

A lot of companies involved in B2B supply chain products, like building materials, believe that digital content marketing is not really for them. It is for consumers who are buying…

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Why Building Materials Marketing Never Works

Building materials marketing never works because it follows rather than leads. Marketing leadership is an important driver for any kind of business success. The trouble is, it’s a bit difficult…

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It’s a Great Time for Building Materials Companies to Convert New Customers

The last thing you may need right now is any more customers. Or you may have the capacity to take on some new customers. In either case, now is a…

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3 Ways The Past Year Has Changed Building Materials Sales

It’s easy to see how the past year has dramatically transformed the way building materials are sold. In reality, all they’ve done is accelerate some of the changes that were…

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Slow Response to Lead Inquiries Hurts Building Materials Sales

The lead response time is the amount of time it takes for a building materials company to respond to an inbound lead. A fast-acting process will interact with leads that…

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The Building Materials Sales and MarketingKnowledge Bank

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