Insights for Building Materials Companies

Are Lunch and Learns a Waste of Time in Architectural Sales?

I’m a contrarian. I’ll take the position that is opposed to the status quo and the generally accepted practice, no matter what it is. I’m not doing it to be…

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Mobile Showrooms and Product Demo Vehicles for Building Materials

If you follow me online, you know I’m not a big fan of trade shows for building materials companies. One of my biggest issues is the amount of money companies…

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SMART – Joey Peters From Mohawk

Joey Peters, Director of Pro Channel Marketing at Mohawk has always impressed me with the way he recognizes the contributions of others. I have followed Joey for several years on…

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Sweepstakes and Giveaways in Building Materials

Many building material companies use sweepstakes and giveaways to promote their products. Sweepstakes are a kind of sales promotion, but they’re not the only one. There are a number of…

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SMART – Metrie Uses Productivity

Metrie has reinvented the moulding category by showing builders, architects, designers, and homeowners what an important design element moulding can be. Before Metrie began to promote moulding, people thought of…

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How to be Successful With Independent Sales Reps in Building Materials

Most building material companies do a poor job of working with independent reps. In the beginning, when they want more sales, they see independent reps as a sales force with…

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The Building Materials Sales and MarketingKnowledge Bank

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