Insights for Building Materials Companies

How to Get Better Results Your Building Materials Ad Agency

The other day, I received this email from a client. I didn’t ask for it – they just sent it . . . but I’m really glad they did! This…

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How to Play the Fourth Quarter in Building Materials

Have you ever seen a football coach tell the team to just take it easy during the fourth quarter? Of course not. They know that the fourth quarter can make…

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Declining Credibility and Trust in Building Materials

I talk with architects, builders, contractors, distributors and other customers on a weekly basis. I always ask them who their top three suppliers are and what makes them so great….

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Bad Habits in Building Materials Sales

Building materials companies work hard to get that first order from a customer. When the customer doesn’t continue using their product, they wonder why. The reason is that most companies…

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Poor Lead Management in Building Materials

Many building materials companies measure the performance of their marketing by the number of inquiries or leads they receive. I often hear comments like: “We got 120 leads from the…

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There’s No Best in Building Materials Sales. There’s Only Better.

One of the things I have learned in advising building materials companies is that there are no hard and fast rules. A lower price does not mean your sales will…

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The Building Materials Sales and MarketingKnowledge Bank

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