Mistakes
Over the course of my 35-year career working with hundreds of building material companies on thousands of projects, I’ve found that there are three basic problems that hold back growth….
Here are the five biggest problems that building materials companies are facing today. If you recognize any of these issues, in your company, the sooner you get your head out…
Simpson Strong-Tie’s parent company, Simpson Manufacturing, got publicly taken to the woodshed by an investment firm. In building materials, we rarely get such a behind-the-scenes view like this that illustrates why you don’t…
From cars to fashion and electronics to consumer-packaged goods, most product categories see the world as their oyster. One product category, however, that seems to take the opposite approach is…
Too many building material companies squander great opportunities at retail. In-store signage and display space is very hard to get and is therefore very valuable. Despite this, most companies do…
In my 20 years of working with building material companies, I have consistently seen the same mistakes made over and over again. Mistakes that limit their effectiveness, waste dollars and,…
