As a building materials manufacturer, you’ve undoubtedly seen the growing opportunity to sell your products to multifamily homebuilders. If you’ve had issues understanding their needs, you’re not alone. 53% of…
Building materials companies have a bad habit of all chasing the same opportunities. They focus their efforts on the largest builders, big boxes, distributors, commercial projects and others. The result…
Multifamily construction is a big market that continues to grow. Most building materials manufacturers aren’t aggressively pursuing multifamily and don’t know how. Manufacturers believe if a multifamily project uses their…
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