Messages

5 Ways Building Material Sales Messages Fail

Getting your messaging right is critical. The text on your trade show booth, the headline that shows up on the homepage of your webpage, your sales presentation – your messaging…

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Want Me to Buy Your Building Product? Show Me How You Make It.

Most building materials companies start their sales and marketing with things like the color, style, performance level, and price of their product. Then they work backwards to trying to explain…

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How Context Matters in Building Materials Sales and Marketing

I bet this has happened to you before. You walk into your kitchen, and your child or your spouse starts talking to you, only you’re not really sure what they’re…

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3 Common Assumption Building Material Companies Make (That I Recently Made Too)

I give companies a lot of advice about getting the best way to get their message across. I’m always going on about driving the point home and hooking the customer…

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Confusing Building Materials Marketing Messages

My regular readers know I’m frequently critical of the performance of building materials salespeople. I’m not prejudiced against them – my criticism is simply based on the feedback I get…

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If I Buy the Jaguar Will I Get Laid?

Like Simon Sineck says in his book, Start With Why or in his TED Talk, the most effective marketing tells people WHY and not WHAT or HOW.  I find many building…

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