Budget
One of the biggest challenges for marketing building materials is that everyone is treated like an expert in marketing – except the marketing department itself. In industries like technology and…
I work with many building materials companies to help them grow their sales. I consistently find that building materials companies make the following mistakes and miss opportunities as a result….
Many building materials companies waste marketing dollars by investing in Random Acts of Marketing. Marketing should start with an objective, like growing sales, followed by the most important part: the strategy….
For most building materials companies, it’s that time of year when they start budgeting for their building materials marketing next year. This is the one time of year when you…
By and large, building material manufacturers consistently produce high-quality products that perform the way they should for consumers. But when a problem arises with a building product, it usually stems…
It continues to amaze me how behind the times the building material industry is compared to the rest of the business world when it comes to adopting new marketing practices. …
