IBS
The construction and home building industry are being disrupted right in front of us. Yet, the exhibits of most manufacturers at IBS looked like nothing has changed or is changing….
It’s never too late to get more people to come to your booth at a trade show. Keene is being very smart about this. First, they sent out this email…
Let me start by sharing that, with a show this large, I was not able to see every exhibit. So when I say the best or the worst, these were the best…
You spent the money for an exhibit at the International Builders’ Show and all the travel and entertainment that comes along with it. It’s a sizeable expense. But most companies…
This week’s newsletter contains my review of the good and bad of the 2017 IBS show exhibitors. I also cover the next steps you should take to get the most…
The most frequent problem I saw with exhibits at the builders show was a failure to connect the dots for the builder. The builder is a very busy person. He…
