How to Improve AIA and Greenbuild Shows

A major problem for the AIA and Greenbuild shows is a lack of traffic in the booths of the exhibitors.  There are plenty of attendees that the exhibitors would like…

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Is Greenbuild Over for Manufacturers?

Trade shows are a big expense for building materials companies, and shows that don’t deliver results will lose the support of exhibitors. Greenbuild, like the AIA show, is one of those shows…

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Quit Pretending to be Green

Most building materials companies are only as environmentally-friendly, or ‘green,’ as they need to be. Demand for a green product or a perceived competitive advantage may cause them to alter…

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The Good and Bad of Greenbuild

I attended Greenbuild last week in New Orleans and I saw a number of improvements from last year. I also saw a number of ongoing issues that could help the…

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Wake Up To Greenbuild

I attended Greenbuild in Philadelphia this year and now understand why many building product manufacturers question why they should attend. It’s because they don’t know how to make a successful…

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