Greenbuild
A major problem for the AIA and Greenbuild shows is a lack of traffic in the booths of the exhibitors. There are plenty of attendees that the exhibitors would like…
Trade shows are a big expense for building materials companies, and shows that don’t deliver results will lose the support of exhibitors. Greenbuild, like the AIA show, is one of those shows…
Most building materials companies are only as environmentally-friendly, or ‘green,’ as they need to be. Demand for a green product or a perceived competitive advantage may cause them to alter…
I attended Greenbuild last week in New Orleans and I saw a number of improvements from last year. I also saw a number of ongoing issues that could help the…
I attended Greenbuild in Philadelphia this year and now understand why many building product manufacturers question why they should attend. It’s because they don’t know how to make a successful…
