3 Opportunities to Sell to a Builder

I hear these two complaints all of the time when building materials manufacturers try to sell their products to homebuilders: “They only want a lower price.” “I can’t get them…

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Building Product Price Too High?  Change the Context.

One of the first questions, a builder asks is “How much more does it cost?”  The big box buyer frequently says, “Your price is too high.”  There are two solutions…

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What Building Material Companies Can Learn About Pricing from Herman Miller

The first question out of a builder, contractor or big box buyer’s mouth is usually “How much does it cost?”  Or simply, “Does it cost more?”   Most of the time,…

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