How to Sell a Naked Builder

As the housing market tanked, builders started stripping their homes down to the bare essentials.  They did this in an effort to make their homes more affordable and to not…

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A Better Way to Sell Home Builders

Most building product manufacturers and suppliers focus on meeting the needs of the builder’s purchasing department.  If they stop there, they are missing an opportunity to gain more builder sales,…

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Be Committed to Selling Builders?

Why do builders feel like building product manufacturers really don’t care about their business?  Too many building product manufacturers come off like used car salesmen to builders.  Or the builder…

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7 Ways to Upgrade Home Builders

Getting a home builder to upgrade can be very challenging.  They have to be competitive within their price range with a set of standard features, such as granite counter tops. …

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