Website
Great content and a solid SEO strategy are some of the simplest and most effective ways for a building materials company to outperform its competition. This is especially true since…
A good dealer locator is essential in attracting customers and completing the sale. With the advent of lock downs and new technologies, customer behavior has been changing. Online research is…
Many building materials companies have made large investments in digital marketing to grow their businesses. An important part of these digital strategies is understanding the buyer’s journey and translating it…
Reviews are very important to building materials companies and their builder, contractor and dealer customers. But most of these companies don’t know how to get the most out of them….
Thankfully, more building materials companies are recognizing that we have moved from an analog world of trade ads and brochures to a digital world where your online presence is your…
I review a lot of building material company websites as part of my work. I’ve noticed that many of them are missing a critical element. I recently put my finger…
