Website

State of Dealer Locators in Building Materials

A good dealer locator is essential in attracting customers and completing the sale. With the advent of lock downs and new technologies, customer behavior has been changing. Online research is…

Read full article

Building Materials Companies Have Some Holes in Their Sales Funnels

Many building materials companies have made large investments in digital marketing to grow their businesses. An important part of these digital strategies is understanding the buyer’s journey and translating it…

Read full article

Building Materials Companies Should Stop Playing Defense With Reviews

Reviews are very important to building materials companies and their builder, contractor and dealer customers. But most of these companies don’t know how to get the most out of them….

Read full article

How to NOT Lose Google Rankings During a Website Migration in 11 Steps

Thankfully, more building materials companies are recognizing that we have moved from an analog world of trade ads and brochures to a digital world where your online presence is your…

Read full article

The Missing Element in Building Materials Websites

I review a lot of building material company websites as part of my work. I’ve noticed that many of them are missing a critical element. I recently put my finger…

Read full article

3 Common Assumption Building Material Companies Make (That I Recently Made Too)

I give companies a lot of advice about getting the best way to get their message across. I’m always going on about driving the point home and hooking the customer…

Read full article

Sell More To Architects, Contractors, And Builders

Increase Your Sales With Proven Strategies Delivered To Your Inbox Every Week.

You have Successfully Subscribed!

ERROR: 8 - CURL error: Could not resolve host: bm18.infusionsoft.com