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Building Materials Companies Should Stop Playing Defense With Reviews

Reviews are very important to building materials companies and their builder, contractor and dealer customers. But most of these companies don’t know how to get the most out of them….

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How to NOT Lose Google Rankings During a Website Migration in 11 Steps

Thankfully, more building materials companies are recognizing that we have moved from an analog world of trade ads and brochures to a digital world where your online presence is your…

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The Missing Element in Building Materials Websites

I review a lot of building material company websites as part of my work. I’ve noticed that many of them are missing a critical element. I recently put my finger…

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3 Common Assumption Building Material Companies Make (That I Recently Made Too)

I give companies a lot of advice about getting the best way to get their message across. I’m always going on about driving the point home and hooking the customer…

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Confusing Building Materials Marketing Messages

My regular readers know I’m frequently critical of the performance of building materials salespeople. I’m not prejudiced against them – my criticism is simply based on the feedback I get…

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Moment in Time for Building Materials Online

The pace of change in our personal lives and in the building materials industry can be overwhelming. Every day, it seems like the things we could count on yesterday are…

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