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I give companies a lot of advice about getting the best way to get their message across. I’m always going on about driving the point home and hooking the customer…
My regular readers know I’m frequently critical of the performance of building materials salespeople. I’m not prejudiced against them – my criticism is simply based on the feedback I get…
The pace of change in our personal lives and in the building materials industry can be overwhelming. Every day, it seems like the things we could count on yesterday are…
Building materials companies continue to demonstrate how they are ten years behind the rest of the marketing world. I recently started working with three new clients who hired me to…
