Marketing

Stop Losing Sales at the Local Level

The people on the local level your distribution channel are more important than you realize. Too many building materials manufacturers treat local dealers and distributors like they’re glorified warehouses –…

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A Synopsis of the Presentations From the Whizard Summit

This is my synopsis of the key takeaways from each presentation from the most recent Whizard Summit. Hopefully, you will attend the next Whizard Summit on April 10 and 11…

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5 Ways Building Material Sales Messages Fail

Getting your messaging right is critical. The text on your trade show booth, the headline that shows up on the homepage of your webpage, your sales presentation – your messaging…

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Time to Bring Your Ad Agency In-House: 7 Reasons You Should

The Ad Agency Model Is Crumbling Traditionally, if you needed help with marketing or some new ideas, you’d hire an ad agency. They had the resources, the talent and the…

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How Context Matters in Building Materials Sales and Marketing

I bet this has happened to you before. You walk into your kitchen, and your child or your spouse starts talking to you, only you’re not really sure what they’re…

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3 Common Assumption Building Material Companies Make (That I Recently Made Too)

I give companies a lot of advice about getting the best way to get their message across. I’m always going on about driving the point home and hooking the customer…

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