Marketing
Historically, the pace of change in building materials has been slow. Very slow. Over the last twenty years, however, the industry has started speeding up. Each year, it gets even…
Many building materials companies have made large investments in digital marketing to grow their businesses. An important part of these digital strategies is understanding the buyer’s journey and translating it…
Reviews are very important to building materials companies and their builder, contractor and dealer customers. But most of these companies don’t know how to get the most out of them….
It happened again last week. I worked with a company that did a lot of great things but weren’t doing enough to communicate it. They hired me to help them…
Matt Risinger has over 750,000 builder and contractor followers on YouTube, In this article, I cover how he does it and what you can learn from him to improve your…
A building materials sales message is how you describe your product and the reasons you believe it is the better choice. That message should be used in sales calls, trade…
