What Building Materials Companies Can Learn from Katerra

Working in this industry can be frustrating. Many building material companies really do have a better idea or product than their competition but they can’t figure out why more customers…

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What’s Wrong With Your Building Materials Sales Message

If you want to close more sales or if you want your marketing to be more effective, you need four different messages. Many building materials companies can make a convincing…

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Stop Wasting Money on Building Materials Sales Samples

Selling samples are an important to the success of many building materials companies. They can also be very expensive. For some companies, the sample program is the largest item in…

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Whizard Summit

GROW YOUR SALES TO ARCHITECTS, BUILDERS, and CONTRACTORS   The only workshop or conference for building materials sales and marketing executives who want to grow their sales LEARN FROM THE…

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Are Your Customers Ready for The Next Recession?

The more you can help your customers succeed, the more loyal they will be to you. Installation training and marketing support are the most common ways building materials companies help…

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Problems with Building Materials Marketing Departments

I recently met a client’s marketing director. He was relatively new in his position and had a clear idea of what his job was. That turned out to be an…

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