|  Posted in Marketing, Sales, Strategy

Have to Have Building Products

Whether your building product is for commercial or residential use, your goal should be to make your product indispensable. Customers should see it as a“Have to Have” instead of just a “Nice…

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  |  Posted in Marketing, Smart, Smart Moves

SMART- LP SmartSide

LP has done something SMART.  They improved their marketing message.  The ad below is how they were promoting SmartSide just a few years ago.  There’s nothing here that would make…

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  |  Posted in Marketing, Sales, Strategy, Uncategorized

Every year companies make investments in their facilities, software for sales and operations, machinery, equipment and many other areas. They also invest in education and training. Engineers, plant managers, HR…

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  |  Posted in Ad Agency

Building Materials Ad Agency Account Managers

I grew up around the advertising business.  My father was either the advertising manager of a company, like Cooper Tires or he had his own successful agency. While I had…

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  |  Posted in Marketing

Can Your Marketing Department Sell Your Building Product?

If your marketing department is going to be spending tens or hundreds of thousands of dollars, or more, on marketing, shouldn’t they be able to actually sell your product? I…

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  |  Posted in Budget, Marketing

Costly Building Products Marketing Mistake

Many building materials companies waste marketing dollars by investing in Random Acts of Marketing. Marketing should start with an objective, like growing sales, followed by the most important part: the strategy….

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