Marketing

Whizard Summit

GROW YOUR SALES TO ARCHITECTS, BUILDERS, and CONTRACTORS   The only workshop or conference for building materials sales and marketing executives who want to grow their sales LEARN FROM THE…

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Are Your Customers Ready for The Next Recession?

The more you can help your customers succeed, the more loyal they will be to you. Installation training and marketing support are the most common ways building materials companies help…

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Problems with Building Materials Marketing Departments

I recently met a client’s marketing director. He was relatively new in his position and had a clear idea of what his job was. That turned out to be an…

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Stop Losing Sales at the Local Level

The people on the local level your distribution channel are more important than you realize. Too many building materials manufacturers treat local dealers and distributors like they’re glorified warehouses –…

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A Synopsis of the Presentations From the Whizard Summit

This is my synopsis of the key takeaways from each presentation from the most recent Whizard Summit. Hopefully, you will attend the next Whizard Summit on April 10 and 11…

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5 Ways Building Material Sales Messages Fail

Getting your messaging right is critical. The text on your trade show booth, the headline that shows up on the homepage of your webpage, your sales presentation – your messaging…

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