Marketing
“Isn’t it time you did something different? It is 2020 after all and construction technology and methodology have moved on a lot in the last 20 years.” Gerard “Gerry” McCaughey, CEO…
If you follow me online, you know I’m not a big fan of trade shows for building materials companies. One of my biggest issues is the amount of money companies…
Many building material companies use sweepstakes and giveaways to promote their products. Sweepstakes are a kind of sales promotion, but they’re not the only one. There are a number of…
Working in this industry can be frustrating. Many building material companies really do have a better idea or product than their competition but they can’t figure out why more customers…
If you want to close more sales or if you want your marketing to be more effective, you need four different messages. Many building materials companies can make a convincing…
Selling samples are an important to the success of many building materials companies. They can also be very expensive. For some companies, the sample program is the largest item in…
