Marketing

Leapfrog Your Building Materials Competition in 2020

“Isn’t it time you did something different? It is 2020 after all and construction technology and methodology have moved on a lot in the last 20 years.” Gerard “Gerry” McCaughey, CEO…

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Mobile Showrooms and Product Demo Vehicles for Building Materials

If you follow me online, you know I’m not a big fan of trade shows for building materials companies. One of my biggest issues is the amount of money companies…

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Sweepstakes and Giveaways in Building Materials

Many building material companies use sweepstakes and giveaways to promote their products. Sweepstakes are a kind of sales promotion, but they’re not the only one. There are a number of…

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What Building Materials Companies Can Learn from Katerra

Working in this industry can be frustrating. Many building material companies really do have a better idea or product than their competition but they can’t figure out why more customers…

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What’s Wrong With Your Building Materials Sales Message

If you want to close more sales or if you want your marketing to be more effective, you need four different messages. Many building materials companies can make a convincing…

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Stop Wasting Money on Building Materials Sales Samples

Selling samples are an important to the success of many building materials companies. They can also be very expensive. For some companies, the sample program is the largest item in…

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