Marketing
With the building material channel, it’s not about the aesthetics or performance of your product. It’s all about the business proposition. Tell me why I should carry or use your…
It always amazes me how many building material brands that sell products for home improvement take a wait-and-see approach to marketing. Let’s WAIT for the homeowner to decide they need…
Your customer has the most power and the least knowledge while you have the most knowledge and the least power. Let’s use this infographic to help explore how to help…
Every spring, in most communities, there is an annual House & Home or Garden & Home Show. These shows attract thousands of homeowners who are looking to spend money improving…
“We love our agency, we just wish they understood our business.” This is a quote I frequently hear from building material manufacturers. Here is why this happens: 1. Unless they…
